Monday, May 4, 2009

Lingerie From Then Till Now

Let's begin with the word Lingerie itself. What does it mean? Where did it come from?

The word itself is of French derivation and originally meant "linen goods". The actual word can be traced back in history as coming from "linum", the word used for flax.

Now "linen goods" does not bring to mind any images of the scantily clad women we see today so it seems as if it went through some kind of transition. In 18th and 19th century England, it was considered improper for a woman to openly refer to her underwear in normal conversation and polite euphemisms were used instead.

The French of the time simply referred to "women's underwear" with the French word lingerie as a substitute for that which you did not openly discuss. Lingerie of the time had the sole purpose of absorbing sweat and other body fluids in an attempt to preserve the much more expensive outer wear. The clothes of the day were not mass produced in China; they were mostly handmade to order by a family member or a professional seamstress etc. The point being, outer wear was considered expensive, hard to come by, and therefore had to be looked after and kept clean. Underwear was therefore made of cheap linen which could be washed often and replaced much more easily and affordably.

So how did the French word lingerie find its way into the English language? Corsets were already in use by Victorian women during this time but they used the word 'corset' as is. The corset is therefore not responsible for popularizing the word lingerie. It comes from another French invention called the brassiere which became known to the English and Americans during the roaring twenties, spurred on by early Hollywood films which threw a spot light on beautiful women with desirable bodies in sexy dresses. Soon everybody was talking about the gorgeous movie stars and women wanted to shape their bodies and style their hair to resemble the screen icons of the day. The brassiere became the hot item and the French became seen as the "knowledgeable source" of desirable women's underwear.

The brassiere was originally designed only to support the breasts but its versatility was quickly recognized and over a relatively short time its use branched out to cover the many needs of the day. The question for women was; what did you want to do with your breasts? Just provide support, support and lift etc. The versatile brassiere could be designed to fit any need. Styles changed from flat to pointy to naturally rounded. Men took notice. Women noticed that men were interested which just fueled the fire.

Stockings, suspenders and brassiere became collectively referred to using the French word "lingerie" because it sounded more exotic and mysterious than any wording the English speaking marketing people could come up with. Thus the word lingerie became popular and ingrained as the term used to describe "special women underwear" as being something different to functional women underwear.

Shaping peoples' bodies to emphasize certain features is hardly a new idea. Paintings from Crete (ancient Greece) depict Minoan women wearing a type of corset to slim the waist and push out the breasts to make a feature of them.

This is typical of the changing and different viewpoints among various cultures and times. Most of today's men would love to bring back the Minoan dress code for women. Their culture did also have its advantages. Women were treated as equals and garnered as much respect from men as they did admiration.


Read More........

More Fashion Articles.................

Kanpur BDS-Boon For Leather Industries In Kanpur

KanpurBDS - Platform for business of Leather and leather products from Kanpur

Leather is one of the prominent sectors in Indian economy generating employment opportunities for 2.5 million workers, contributing US$6 billion worth of manufactured goods. Majority of this output is contributed by the SMEs clustered in 5 to 6 major locations. To enhance the competitiveness of the SME clusters and aid their performance, SIDBI launched a programme to strengthen the Business Development Services (BDS). This project, was launched in 2006, and is being co-funded by Department for International Development (DFID) of UK and GTZ of Germany.


Kanpur Leather Cluster- The Origin

The Kanpur leather cluster has been selected as one of the clusters for the project. It includes units situated in Kanpur Urban, and Unnao districts. The cluster comprises of about 1600 SMEs providing employment to more than one lakh craftsmen.

History of this cluster dates back to 150 years ago, when the British set up factories for production of shoes and saddler items to meet military requirements. During World War I, the existing capacity was inadequate to meet the increasing demands. Local entrepreneurs were encouraged to set up manufacturing facilities for these items. World War II further motivated the growth of these industries, and in due course of time Kanpur became a prominent centre of production of leather & leather products.


The industry experienced a major turning point during the 60s when some entrepreneurs started exporting raw hides, semi finished/finished leather and other items. Soaring labor costs and environmental concerns led to the closure of units in developed countries, shifting of production base and resourcing to developing countries. This gave a defining moment for the Kanpur cluster, thus making it a major exporting centre for leather products.


The Industry Paradigm

The industry has a concentration of units producing semi finished, and finished leather footwear, saddler & harness items. A few units have started making leather garments and leather goods as well. Majority of the tanning units are situated in Jajmau, 10 kms from Kanpur, and a few units are located at Unnao and Banthar Industrial area in Unnao district. There are 1600 units engaged in the production of leather products generating a business of about Rs.2, 900 crores.


Achievements

The cluster contributes Rs.2, 900 crores of production per annum. Kanpur cluster has created a niche for processing buffalo leather and owns the credit of being the only center in the country producing saddler items and safety shoes for foreign markets. It is also a global player in upholstery leather, footwear and leather goods. With motivated performance, their exports have doubled over the last 5 years from Rs.1068 crores in 2000-01 to Rs.2039 crores in 2005-06.




Read More..............

Sunday, May 3, 2009

"I'm just trying to change the world one sequin at a time”- Lady Gaga


Although part of me wants to shake her until she promises me that she will stop calling herself "The Andy Warhol of pop music" another part of me loves her weird and wacky ways.
I mean at the moment she cannot be parted from her favourite cup and saucer. It just doesn't get weirder than that.

So yes she is totally bonkers but in a brilliant way (and I really want to know how she does her hair bows...)
Lady Gaga Pre-Platinum Blonde
With her beloved cup and saucer
Her amazing bow hair do
B xx

Saturday, May 2, 2009

Girl Crush- Alison Mosshart


The former front woman of The Kills who has just started a new band with Jack White of White Stripes called 'The Dead Weather.'
Her+Jack White= Music match made in Heaven...
B xx