CIRCUS starring Britney Spears fantasy

Following the highest grossing tour of 2009, Britney Spears has done it again with her latest fragrance CIRCUS fantasy BRITNEY SPEARS. Inspired by her smash hit and fifth #1 album "CIRCUS", CIRCUS fantasy BRITNEY SPEARS will be available in September 2009 at Macy's, Kohl's and Dillard's.

Capturing the excitement that surrounds "The Circus Starring Britney Spears," a world of magic and intrigue comes to life with this new scent. Vibrant and whimsical, CIRCUS fantasy BRITNEY SPEARS takes you on an exhilarating adventure where nothing is what it seems.

"I fell in love with the circus story we created with my tour and am really excited to be able to bottle it up and share it with my fans," said Britney Spears.

"This is the first time Elizabeth Arden has created a fragrance named after, inspired by and entirely aligned with one artist's album and tour," said Ron Rolleston, Executive Vice President for Global Fragrance Marketing at Elizabeth Arden. "Britney Spears' global success and following is inspiring to so many of her fans. We loved being able to bottle the thrill and excitement she demonstrates each night she performs."

"The Circus Starring Britney Spears" is a dazzling display of music, dance, magic and theatrics. With its cast of nearly 50 dancers, magicians, clowns and acrobats and a traveling staff of over 200, the 50 million dollar extravaganza will return to North American with an unprecedented 60 tons of equipment in 34 trucks for what has already proven to be the most electrifying musical event ever.

"The Circus Starring Britney Spears" kicked-off in New Orleans, Louisiana, USA on March 3, 2009, and is the highest grossing tour of 2009 in North America to date. "The pop star. . .pulled out all the stops before a sell-out crowd of 16,400 to launch her much anticipated world tour," states Reuters. Britney is currently touring Europe to rave reviews. "The Circus Starring Britney Spears, the relentlessly high octane and superbly choreographed affair delighted 23,000 assembled fans" claims the UK's Daily Mail, and The Financial Times states ". . .with costume changes, a mini-magic show and blingy bicycles, the presentation was a feast for the eyes."





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Lingerie specialist Van de Velde selects Lectra VectorLingerieMX

Lectra, the world leader in integrated technology solutions dedicated to the fashion industry, is pleased to announce that Van de Velde, specialist in luxury lingerie, has acquired the VectorLingerieMX to optimize its production.


Established in 1919, Van de Velde designs and manufactures luxurious women’s lingerie under the brand names Marie Jo, Marie Jo L'Aventure and PrimaDonna with impeccable product quality as their main objective.


In line with this philosophy, core activities such as design, product development, prototyping, fabric cutting, and quality control are performed at the company’s headquarters in Schellebelle, Belgium.

Guided by the desire to satisfy their very demanding clientele of around 5 000 people worldwide, the company presents 300 new models and ships more than five million finished articles per year.


Van de Velde: stringent specifications
With a view to guaranteeing permanent quality products, whilst at the same time increasing productivity, Van de Velde carried out a study of the different options available on the market.

One of the biggest challenges faced by the company is to ensure the highest possible cutting quality for all the components that are used to make their products.


Lingerie articles contain many components, which are often small and intricately shaped, and the slightest fault in cutting complicates the whole system, and may lead to a serious drop in product quality.


Having tested and assessed existing machines, in the end, Van de Velde settled on the Lectra VectorLingerieMX which provided the best offer in terms of quality, efficiency and productivity.





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Dubai Fashion Week grows in size

Organisers of Dubai Fashion Week (DFW), Concept Events,announced the Spring/Summer 2010 (SS10) season will be showcased at the InterContinental Dubai Festival City between October 24th – 29th this year.

The change of venue, in response to the success of the Fall/Winter show, will accommodate larger crowds including buyers, media and guests who are expected to attend and experience more than 35 designer collections at this edition. Designers participating are from around GCC & South Asia.

Last season’s popular designers including Walid Atallah, Reem Ali Beljafla, HSY, Aly Fawaz, Amal Murad, Salma Khan and Mariam Al Mazro are returning, much to the anticipation of buyers, media and fashionistas and many new collections will also be showcased. Several designers showcasing for the first time at DFW include Furne One, Siddarth Tytler, Michael Cinco & Beenas. Collections will range from couture to prêt à porter. Concept Events is also calling for entries from up-and-coming designers for this season’s Emerging Talent Competition giving winners of the rigorous judging process the opportunity to showcase their collections alongside some of the region’s best.

Aldrin Fernandes, Chairman, Concept Group said, “The new partnership with the InterContinental Festival City will accommodate the increasing demand from designers and buyers and we’re thrilled about the growing profile abroad of both the show and the Middle Eastern fashion scene.

“DFW is now in its 6th edition and is increasingly benefiting from the hard work, international media attention and most importantly the fantastic collections that make it the region’s top industry event,” said Rohit C Sabikhi, Event Director, Concept Events.

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"You can't wait for inspiration. You have to go after it with a club."

Love that quote from Jack London (an American author)

How wonderful would it be to find the one. The Jacket You Wear With Anything. This is the stylish black jacket which you can work with a little floral dress, rock up with a pair of jeans and a t-shirt or to dress down a glamorous dress. Its appeal is that you can wear it day and night, with flats or heels and it will look amazing with literally everything in your wardrobe. Of course I will let you know when I have found that perfect little black jacket (LBJ if you will) but for now here are some very good examples and ideas:

Kate Moss queen of the jacket over a little floral dress look.

My favourite's from Twenty8Twelve which is Savannah and Sienna Millers label.

Beth xx