Brace yourselves. The good, the bad and the ugly from the Met Ball 2010.

Hermio... I mean, Emma Watson definitely tops my best dressed list from the Met Ball 2010.
Seeing as it was overseen by American Vogue and the 'Almighty Fashion Empress Anna Wintour' I thought the fashion stakes would be higher but it was actually surprisingly blah.
The celebs either wore outfits that were plain old boring (see Claire Danes) or just outright strange (see Katy Perry. Scroll down to the bottom, NOW)
Apart from the stunning Ms Watson though, who wore Burberry (seriously what else would she wear? She was even escorted by Christopher Bailey) for the most glamorous night of the year. Lookin' good Emma:
Check out the good, the bad and the ugly on the British Vogue gallery here, or alternatively the Go Fug Yourself website for fabulously catty yet witty reviews of each look.

I think we can agree that Katy Perry's neon light up dress is firmly in the "bad" category, yes?

Beth Ruby xoxo

ps) A quick update; I had my French Speaking exam today and got an A :D
Woop woop. Now I am 1 exam down with 16 to go... Wish me luck for the rest!

Reinvent the legacy of denims with Esprit

The last decade at Esprit has seen a revolution in denim fashion from cutting edge wash techniques, quirky details to different silhouettes, shapes, and eye catching designs in brilliant colours. Grunge and glam rock influences make sure that denim remains an evergreen classic!

Esprit’ Men’s casual brings in spectacular skinheads’ look, punk 80's snow washes, acid-washed jeans and the all time fashion fad denim jackets.

Team it with oversized T-shirts, Parkas, Checked shirts or add some funk to your wardrobe by teaming up with funky accessories like thick framed glasses, boyish sneakers and stylish hats. Replace that sleek blazer with a cool denim jacket worn best with a white t-shirt and you are ready to go anywhere, from the grocery store to a cocktail party, an afternoon barbecue or a breezy day at the beach.

Esprit EDC new collection for men includes Denims with futuristic patterns like dark stone denim jeans, Regular stone denim waistcoat, stitching details jean and classic denim jackets. Looking good in denim goes above and beyond pairing it with a T-shirt and sneakers. Team up your denims with a retro navy blazer or a coast blue shirt to give it a semi formal look. New denims take on the leading role for summer 2010 with slim silhouettes in bright, extra-light washings and vintage washed effects for that extra edge and attitude in your clothes.

Make a rebellious statement this season with Esprit Women Casual wear where Fashion isn’t only about wearing what is in your closet. Boyfriend jeans are just what you should be wearing this season.

Whether its Rachel Bilson or Katie Holmes, trendsetters have been seen spotting this trend. Sport Bold designs, distressed fade with slight shreds to give you an extra edge over trendy comfort. The loose and comfy cuts make it look like a perfect steal from your boyfriend’s wardrobe. Complete the look with a crisp white shirt, aviator shades and pixie cropped hair.

Denim skirts were always a mainstream classic and can be worn with leggings, bold and dramatic tops. The appealing silhouette of slim denims with modern fits is what is fabulous for all women this season to play up your curves and look hip. The denim jeans for women come in irresistible colors of the season; orange, grass green, bright red and shades of berry.

Read More..

Mary Blige to debut My Life, the fragrance

Interactive multichannel retailer HSN has partnered with Grammy award-winning singer and philanthropist Mary J. Blige and polyethnic beauty brand Carol's Daughter, to debut My Life, the fragrance. My Life is the first fragrance to be launched exclusively through a multichannel retailer. Available July 31, My Life will be introduced to consumers via a comprehensive, 360-degree multi-platform campaign that leverages all of HSN's marketing channels, including television, online, mobile, print advertising, public relations, events and direct mail.

The fragrance is a first from Mary J. Blige and the first celebrity fragrance to be developed by Carol's Daughter. Steve Stoute, Chairman & Lead Investor of Carol's Daughter, played a pivotal role in creating the unique partnership between Mary J. Blige and HSN for this ground-breaking launch.

"We are thrilled to partner with Mary J. Blige and Steve Stoute to forge new ground in the beauty industry, break the existing business model of selling fragrance and leverage the power of our interactive platform to launch My Life," said Mindy Grossman, CEO of HSN, Inc. "Mary's story is inspiring to all women, and we believe our customers will identify with her confidence, compassion and perseverance."

"My life is my journey and I've always shared it through my music. I can't wait to share my story with millions of women through HSN," said Mary J. Blige. "Working with Carol's Daughter on the fragrance has been an amazing experience that I will forever cherish."

A portion of the proceeds of My Life will benefit the Foundation for the Advancement of Women Now (FFAWN). FFAWN was created by Mary J. Blige and Steve Stoute to help women gain the confidence and skills they need to pursue and realize their goals and dreams.

"This partnership will break the stagnant role the fragrance industry has found itself in," said Steve Stoute. "In the truest sense of a fragrance, the emotional journey will be told directly to consumers from one of the world's best lyricists, Mary J. Blige, and the best storyteller, HSN. My Life will touch the lives of millions of women."

HSN's multi-platform marketing campaign will target a broad consumer base, including fans of Mary J. Blige, as well as new and existing HSN & Carol's Daughter customers.

Video segments called Life Chapters will capture various facets of Mary J. Blige's compelling life story, including her philanthropic, music, and beauty projects. The segments will be seeded online, on HSN and through social media such as Facebook and Twitter. 

Read More..

Happy 1st Birthday Amore Fashion

It's been exactly one year since I did my first post on Amore Fashion.
I started this blog simply so I could share my ideas and have a space where I could be creative but now its so much more than just that.
I have read and been inspired by so many brilliant blogs and its amazing to find out that there are loads of people out there, from all over the world, who share the same love of fashion, films, music and books as I do.
So here's to many more years blogging, and thanks to everyone who takes the time to read Amore Fashion and leave comments. It really does make my day.
Hugs and kisses and I hope you are all having a lovely Bank Holiday weekend!
Beth Ruby xoxo