don’t go big, go mega.

Sissy Boy have once again stretched the boundaries of looking good. The masters of stretch and the genius of jeggings have recently launched the Mega Stretch jean, which is nothing short of magnificent.

What’s in a percentage?

Ordinary stretch jeans have between 8 – 15% elasticity. The very sexy, very stretchy Mega has an extraordinary 35%. This allows the denim to cover seamlessly and recover immediately. Simply put, this super skinny won’t let you down with bagging or sagging in the high bend zones.

Feeling is believing.

The experience of the Mega Stretch can be altogether surprising. Don’t be fooled if on the hanger the jeans seem a size too small. In fact you may be convinced that you will never get them on. Persevere. The Mega Stretch jean glides effortlessly over and up. Expecting perhaps to look like you’ve squeezed into a size to small, there are in fact zero tell tale ‘tight’ zones. Just a smoother, skinnier silhouette.

Second skin skinnies?

The skinny is here to stay and thanks to technology there’s no longer a whole lot of gymnastics required to pull them on. We have moved from the age of the stove pipe to the skinny and now to we enter that of the super skinny. Here comfort is as much of a requirment as good looks and the Mega Stretch jean delivers both -beautifully.

The Mega Stretch jean is R699 and is available at Sissy Boy Cavendish, V&A, Canal Walk and Gateway stores as well as selected Stuttafords stores and boutiques nationwide from the end of August 2010. For further stockist information contact 021 5064600.

This information was prepared on behalf of Sissy Boy by Press Stick Press Office. Information and images are for immediate release. For additional information contact lavita@pressstick.co.za

www.sissyboy.co.za

Sissy Boy is about more than just fashion. It is a statement of independence and confidence. The Sissy Boy embodies the provocative woman who oozes attitude and above all, loves herself. The leading denim brand in South Africa, Sissy Boy is the elixer of looking good, providingwomen with fashions’ most valuable commodity – inner confidence.

          

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summers hot new jeggings

Connoseurs will tell you that there are jeggings….and then there are Sissy Boy jeggings. The first brand in the world to use this exclusive denim fabric, Sissy Boy jeggings are almost in a category of their own.

With the fabric innovation as well as the fact that there are no zips and pockets, jeggings give the comfort and stretch of leggings, but with the uber sexy look of denims.

No longer a ‘nice to have’ in a denim diva’s wardrobe, Sissy Boy brings introduces variety and flavor for a new season.

Colours extend to new grey, white, Indigo enzyme, pinstripe and incLudes some new touches such as the knee detail “biker” jegging. To add to the delight is the addition of the new and improved viscose fabric for a softer fit.

Sissy Boy jeggings are R499 and are available at Sissy Boy Canal Walk, Cavendish, V&A and Gateway stores as well as selected Edgars, Stuttafords and independent denim boutiques nationwide.

               

         

   

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Super Stretch line - timeless look & feel of premium denim

Fidelity Denim, an internationally recognized leader in denim design, announced the early delivery of its new Super Stretch line of denim jeans produced with Fidelity’s proprietary Italian made Super Stretch fabrications.

Balking a conservative, single style approach for April delivery, Fidelity is breaking away from industry standards by boldly offering a February delivery of Super Stretch in three new washes across four bodies for the premium/luxury denim market. In keeping with the company’s commitment to motivate consumers to buy luxury denim in 2010, Fidelity’s competitive Price-point compliments the game changing fit and comfort of Super Stretch giving hesitant consumers good reason to buy new denim.

With all the buzz surrounding stretch jeggings and skinny jeans, competitors have shown how reserved the market is by only offering one or two styles. “I can’t say I blame them because jeggings and skinnies are really niche, but jeggings have also shown how much consumers are craving novel new stretch fabrics,” states Fidelity Denim designer and founder Jason Trotzuk. 

“The trick really is to offer a game changer with traditional denim bodies in order to lure the majority of consumers back to the stores. I believe that we have done exactly that with a heavy-weight stretch denim that doesn’t just improve comfort and fit but does it in leaps and bounds. Our Super Stretch is called super for a very good reason. Once the buzz gets out, I assure you that stores and denim lovers won’t be able to get enough of it. 2010 will be the year of Super Stretch.” 

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