LMFF to celebrate return of Menswear with Helena Christensen

The L’Oréal Melbourne Fashion Festival (LMFF) is proud to welcome international supermodel and photographer Helena Christensen to Australia for the 2011 Festival. Ms Christensen will appear on behalf of Specsavers in the LMFF Menswear Runway at Central Pier on Thursday March 17, 2011. It will be supported by GQ.


Specsavers is proud to bring Ms Christensen to Australia to launch Specsavers 2011 Spectacle Wearer of the Year competition. Joining Ms Christensen on the LMFF Menswear Runway will be over 20 of Australia’s best male Fashion models showcasing the autumn winter collections from leading Menswear fashion designers including Arthur Galan AG, Autonomy, Alpha60, Campaign, From Britten, Farage, Three Over One and Vanishing Elephant. Ms Christensen will be wearing custom made designs from leading Australian designers including Alex Perry. 


Grant Pearce, LMFF’s Creative Director is delighted bring Menswear to the LMFF Runway. “As the world’s largest consumer fashion event, our primary focus is to make fashion accessible to the public. We have seen a strong shift in men’s attitudes towards fashion and it represents a vital part of our retail landscape. It is only fitting that in 2011, LMFF has a standalone menswear show.

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GUESS unveils the Spring 2011 Collection

Spring is finally here and it’s just another reason to shop! All you boys and girls have got to check out the new collection from GUESS. The Spring collection boasts of premium Guess denim wear with the best fits available in the trendiest colors.

Also on offer are fun tees, tops and shirts not only for women but also men, giving one an excuse to shop. The collection is worth every penny that you have been keeping aside to shop. ”GUESS” shopping is so much fun when you have a variety to choose from!!!

Incorporating the vintage Americana influence, the collection continues to deliver trend defining styles and innovative denim treatments keeping up to the benchmark of GUESS, as the forefront of American Fashion designers since the company’s inception in 1981.

The women’s spring collection is based on the American classic vintage style combined with California chic. The collection is dominated by gypsy-inspired stripes, florals and vintage washes. Women’s denim is seen in lightweight fabrications which are offered in denim leggings and five pocket jeans. The Spring Summer Collection sees patchwork detailing ties around bohemian styling influences.

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Popstar Christina Aguilera takes up fashion designing

A new clothing Textile line is going to be initiated by a renowned popstar, Christina Aguilera, through which she is also seeking entry into the world of fashion.

The 30-year-old singer has collaborated with C&A department store from Brazil to start her own clothing Accessory  line.

The ‘Genie in a bottle’ has collection of her perfumes. Her mother has been the most important source of inspiration behind the collection of her perfumes. 

 

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Fashion East line-up for AW11

Three bright fashion designers talents have been chosen for the Fashion East AW11 show. Fashion East, champions of London’s brightest new talent, was launched in 2000 by The Old Truman Brewery and Lulu Kennedy. It has a proven track record for selecting visionary designers including Jonathan Saunders, Richard Nicoll, Roksanda Ilincic, Michael van der Ham and Gareth Pugh.

The AW11 show will take place in Topshop’s Show Space at London Fashion Week during February 18 – 23, 2011. The forthcoming line up sees the return of Simone Rocha, the womenswear debut of acclaimed menswear designer James Long, and one-to-watch newcomer Elliot Atkinson.
Mary Homer, M.D. of Topshop says “I am delighted that, sixteen seasons on, Topshop's support of Fashion East continues to evolve. For the second season running, the designers will have the use of Topshop's Show Space, giving these talented individuals the opportunity to show their collections on the world stage. I have no doubt that Simone Rocha, Elliot Atkinson and James Long will follow in the footsteps of previous recipients who have achieved critical and commercial success.”
Simone Rocha’s deconstructed tailoring is simultaneously strong and romantic, exploring the interplay between masculinity and femininity. Her “undeniably cool designs” (Elle) have “already begun making waves amongst retailers” (WWD). Her SS11 collection has been featured in French Vogue, V magazine, Dazed and Confused, Elle, Sunday Times Style, i-D, Wallpaper*, Twin Magazine and Russian Vogue.

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Eva Cheng named the Overall Winner at Designers’ Contest

The Hong Kong Young Fashion Designers’ Contest 2011 awards ceremony took place last night, with Eva Cheng named the Overall Winner. Ms Cheng will work in Paris, at Rue du Mail, for a month. Some of the winning designs will be on display at Joyce Boutique (Admiralty shop).


The winners of the 35th Hong Kong Young Fashion Designers’ Contest 2011 are:

Overall Winner: Eva Cheng: “Fragments of the Sky”
Casual & Jeans-Wear Group Winner: Angela Ng: “The Black Sheep”
Contemporary Day-Wear Group Winner: Mag Choy: “Inanimate Infection”
Party & Evening-Wear Group Winner: Zoe Li: “Jugendstil”


“I’m thrilled with this honour,” said Ms Cheng. “It is a golden opportunity to work in Rue du Mail; it will definitely broaden my horizon. I hope I will have my own brands some day.” Her collection, “Fragments of the Sky,” was inspired by the cityscape of Hong Kong and took her six months to complete. The most difficult part,” she said, “was cutting and sewing the fabric precisely.”


International Panel
The judging panel included industry experts, media representatives and renowned local and overseas designers.


Vincent Fang, Chairman of the HKTDC Garment Advisory Committee, was Chief Judge. VIP judge was Martine Sitbon, Creative Director of Rue du Mail. Joining them were Angelica Cheung, Editorial Director of Vogue China; Bonita Cheung, designer of Tassels; Jimmy Chan, Chairman and CEO of Semeiotics; Lawrence Leung, Managing Director of the Sun Hing Knitting Factory Ltd; Martin Lee, Chief Designer of RMC Martin Ksohoh; and Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd.

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female fashion designer

As the fashion industry has reduced the fashion buying cycle down to around 6 weeks to two months, there is the need for more and different designs of clothes. Runs of particular fashions are much shorter today, and there is a perception that all fashion is on a short term basis.

This is a great opportunity for fashion designers as manufacturers need more designs, and they therefore need more designers.

Designer Caroline Argirokastritis is so dedicated to her craft that she wears a spool of thread as a necklace. Maybe it’s the fact that at a moment’s notice, she wants to be ready or maybe it’s the fact that this Greece-born designer’s true passion for fashion happened at the ripe realization of just 16 when she formed the Caroline Hellas clothing line.

Bridal collection by Pragya & Megha Samor

With the wedding season here again, the label “Pragya & Megha Samor” has unveiled a complete range of Bridal collection which covers all aspects of an Indian Wedding wardrobe for the bride from mehendi, sangeet, various pujas & of course the wedding & the reception.

“An Indian wedding is full of traditions that are as diverse as the country of India itself. The traditional customs of Indian bride start well before the wedding and ends after the bride reaches her new home. So keeping in mind the journey of the beautiful Indian bride from daughter to daughter-in-law our label designed the latest bridal/festive collection” says Megha Samor.

The collection features an exquisite range of Indian sarees & lehengas featuring a great deal of Bandhani work on a vibrant hues- magentas, emerald green, turquoise blue, ochre yellow, orange, maroon, deep plum, black, red etc. along with a few metallic shades with golden & silver tint.

The most unique part of the collection is the intricate and rare bandhani work which the Fashion designers have gotten done using the methods introduced in the ancient times by our royal ancestors of using a tiny speck of “rye” to tie the bandhani instead of the thick “chana dal” thereby converting the usual Indian craftsmanship into an exquisite piece of art. Also each garment is a complicated baroque of fragile hand embroidery, which is an ornate of traditional Indian embroideries along with modern contemporary designs.

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