LMFF to celebrate return of Menswear with Helena Christensen

The L’Oréal Melbourne Fashion Festival (LMFF) is proud to welcome international supermodel and photographer Helena Christensen to Australia for the 2011 Festival. Ms Christensen will appear on behalf of Specsavers in the LMFF Menswear Runway at Central Pier on Thursday March 17, 2011. It will be supported by GQ.


Specsavers is proud to bring Ms Christensen to Australia to launch Specsavers 2011 Spectacle Wearer of the Year competition. Joining Ms Christensen on the LMFF Menswear Runway will be over 20 of Australia’s best male Fashion models showcasing the autumn winter collections from leading Menswear fashion designers including Arthur Galan AG, Autonomy, Alpha60, Campaign, From Britten, Farage, Three Over One and Vanishing Elephant. Ms Christensen will be wearing custom made designs from leading Australian designers including Alex Perry. 


Grant Pearce, LMFF’s Creative Director is delighted bring Menswear to the LMFF Runway. “As the world’s largest consumer fashion event, our primary focus is to make fashion accessible to the public. We have seen a strong shift in men’s attitudes towards fashion and it represents a vital part of our retail landscape. It is only fitting that in 2011, LMFF has a standalone menswear show.

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Scarlett poses with new designs of MANGO winter

Once again, Scarlett Johansson, one of the most internationally-famous Fashion models, will feature in the new MANGO winter campaign. This is the third time the actress has launched the firm’s new designs since she became the face of the brand last year.

A typical London residence was the setting chosen by MANGO for the photo shoot, in which the actress once again posed before the camera of Mario Sorrenti. The prestigious photographer, who has collaborated with MANGO since Scarlett became the face of the brand, succeeding in immortalising the more elegant and romantic side of the actress. Jane How was responsible for the styling, while Lucía Pieroni and Oribe, respectively, were responsible for make-up and hair styling.

In this new collection, MANGO takes a fresh look at the timeless classics of British country style: trench coats, double-breasted jackets and tailored coats, without forgetting, in knitwear, the basics and thicker garments with a handmade look.

The carefree combination of these traditional garments is evocative of the late 70s. Tweed, corduroy and leather, together with sheer silks and touches of gold, create a contrast between the masculine and the feminine, giving new meaning to the classics. 

 

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Burnett's The Secret Garden inspires Mulberry for SS11

Mulberry has been celebrating all things whimsical and floral this season, and it was no different at our New York Fashion week shows, presented at 1.30pm and 3pm on 14th September 2010.

Held at Soho House, guests were treated to a high-fashion version of Secret Garden, the timeless classic by Frances Hodgson Burnett that inspired Mulberry's aesthetic for SS11 .

The fashion models came out and walked around the Mulberry pond- a swimming pool filled with giant lily pads and roses- as they presented outfits and accessories that in quintessential Mulberry style blended classic shapes and styles with ecelectic fashion cool.

 

 

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Lamya Abedin launches Al Sultan Collection for Eid

One of the largest and longest lasting empires in history – the Ottoman Empire - has become the source of inspiration for Lamya Abedin’s latest Sultan Collection. In this collection Abedin presents 50 unique pieces that showcase the rich sartorial heritage of the Ottoman era.

“Cultures and countries have always been the catalyst to my creativity and the Ottoman Empire was an epitome of such inspiration for me with its ethnical diversities, confluence of the east and west and rich cultural vibrancy,” says Abedin, as she catches her breath during the photo shoot of her new Sultan Collection at Almaz by Momo at Mall of the Emirates.

The modern Maghrebin style restaurant becomes an apt backdrop to Abedin’s new collection, which is adequately kitschy as it is classical. Giorgio Armani contributed to the Arabesque look of the models and Jacques Dessanges of Paris did the hair styling.

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