Minimalism? Or just plain old boring?

A whole bunch of bloggers, fashion editors and street style photographers are going crazy for 'minimalism' at the moment.

And every time the word 'minimalism' is used I will bet you that it is followed by some remark about how amazing Celine is. That Phoebe Philo, who used to work at Chloe, and is now responsible for the french label is bringing basics back (with a ginormous price tag) and in particular is credited with that brown leather mini skirt from the Spring Summer 2010 collection.
White shirts, simple tees in neutral shades, nude work trousers and chunky shoes-blah blah blah I could go on- these are the Celine aesthetics in a nutshell.

But to me it all looks so darn boring.
Where is the colour? The prints and the florals? Its summer after all which means that it's time to experiment a bit more because you are not confined to knits and massive jumpers of winter.
I understand that she works in designing wardrobe staples, in particular for working women but do basics have to be so boring?
The brown leather skirt, made famous for being in the equally pared down and simple advertising campaign is nice and all, but nothing more than that.
For the amount of money that these plain clothes have you could buy something truly fabulous which could make you stand out from the crowd.
Why could you settle with the same old boring when you could have the brilliant and unique instead?

As ever let me know what you think,

Beth Ruby xoxo