So basically my friends have challenged me to a week of positive thinking.
I am quite a cynical and sarcastic person (I wouldn't say negative though) so it's gonna be tough haha.
These all help though...
Rights I am off to see An Education now at its final showing :D
I was going to see it on Saturday but it had sold out (I ended up seeing Valentines Day which is THE WORST FILM EVER... Sorry there is no way I can keep that awful film positive) so I am beyond excited. And prepared. I have my pre booked ticket in hand!
Hope you are all having a lovely Monday.
Keep positive like I am trying to ;)
Beth xoxo
Sunday, February 28, 2010
Saturday, February 27, 2010
Hot trends popping up at Fashion Week
Several of fashion's big guns have yet to show their Fall 2010 collections, but a few trends have already emerged at New York Fashion Week.
THE ARTFUL COLLAGE: Several designers have beautifully combined diverse — and often surprising — fabrics (chiffon and leather) in their garments.
COMING MUST-HAVES: Christian Siriano's next Payless shoe collection, inspired by French antique furniture such as Louis XVI chairs, with filigree detailing or lion's-paw feet worked into high heels; Rebecca Taylor's sparkling hosiery in olive and navy; Donna Karan's DKNY color-patched and tied-every-which-way little dresses; white or black slash boots from Hervé Leger by Max Azria.
LADY BOUNTIFUL BUZZ: Naomi Campbell's good deed for Haiti is the talk under the tents. The supermodel formerly known for throwing telephones speed-dialed her designer and model friends — and a former British royal, Sarah Ferguson, the Duchess of York — to help organize a star-studded fundraiser to aid mothers and children in the earthquake-ravaged country. The capacity audience (975 sitting, another 200 standing) paid up to $150 to see a slim-lined Kelly Osbourne, Chris Brown, Helena Christensen and designers Diane von Furstenberg and Donna Karan model clothes to be sold on the net-a-porter Web site. Campbell is a global ambassador for the White Ribbon Alliance, a coalition that helps women and children in Third World countries. She appeared three times on the runway, greeted each time with a standing ovation.
BLACK OUT: While many designers are still pushing a dark palette for fall, a few are headed toward the rainbow. At Peter Som, purple reigned with a wine chenille skirt and a plum cotton-velvet tiered dress, a charmeuse dress and a stunning cotton-candy Mongolian lamb coat. Karan's DKNY line was rich with browns, color grids, sapphire and deco florals. Taylor incorporated teal, slate blue and purple. Lela Rose worked with flaming orange, pink and cobalt. Siriano's show-stopping shade was hot pink on an organza draped bodice and scalloped tulle gown.
TWO FOR TWO: Max Azria is the busiest designer here, with three collections on the schedule. And surprise, surprise, the first two — his youthful BCBG and the bandage-tight Hervé Leger lines — were his best ever. Azria, who caters to the young Hollywood jet set, presented a minimalist collection of color blocking worked into long black T-shirts that served as the foundation for many his asymmetrical dresses, sometimes worn with skinny trousers or leggings. Backstage at the Leger show, he said his dresses are “a second-skin armor for today's tough modern woman.” The skin-tight shells were made of neoprene, metallic knits, velvet prints and more, some enamel-beaded in hot pink and green. Azria's third show is today.
Source : www.chron.com
Friday, February 26, 2010
Where fashion and music meet- Beyonce
Our last installment of the series of photos me and my friend are doing for our media project based around style and music icons.
Xanthe is wearing a black bandage dress form Topshop (but it really does look like a Herve Leger, no?)
Photographed by me, Beth Ruby Lambert
Modelled and Styled by Xanthe May Harrison
This one is obviously inspired by her and- in my humble opinion- the BEST VIDEO EVER; Single Ladies.
Xanthe is wearing a black bandage dress form Topshop (but it really does look like a Herve Leger, no?)
Photographed by me, Beth Ruby Lambert
Modelled and Styled by Xanthe May Harrison
Manish Arora's love affair with CRYSTALLIZED Swarovski
As a part of CRYSTALLIZED – Swarovski Elements ongoing commitment to foster Indian fashion, the brand celebrates its longstanding partnership with the maverick designer Manish Arora with an unveiling of a retrospective: “MANISH ARORA’S LOVE AFFAIR WITH CRYSTALLIZED – Swarovski Elements” at DLF Emporio in New Delhi. The exposition will showcase iconic haute couture pieces from the Manish Arora’s national and international runways since 2003 marking the tenth milestone of international showing from the designer this year.
The retrospective installation will be on display from February 25, 2010–March 04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the transfer collection from Manish Arora’s international partnership event with the brand held in London.
Known for his vivid use of colour in designs that combine contemporary silhouettes with traditional handcrafted techniques, Manish Arora has gained worldwide recognition since launching his eponymous label in 1997. The designer, who first showed at London Fashion Week in 2005 and debuted in Paris to great acclaim in 2007, has worked creatively and been supported by Swarovski since the launch of his international career, incorporating CRYSTALLIZED – Swarovski Elements into all his major collections and creative partnerships to date. All the CRYSTALLIZED garments carry the “Made with CRYSTALLIZED – warovski Elements” tag.
“Manish has been a torch bearer from the Indian fashion industry in the international fashion circuit. We are delighted that the CRYSTALLIZED – Swarovski Elements team in India and Austria has worked closely over the years with the designer, to give vision to his creative design brilliance for his collections. Manish’s creations sparkle distinctively, setting the bar high for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements becomes more intense season after season!” says Mr. Sanjay Sharma, country manager - India for CRYSTALLIZED – Swarovski Elements.
The retrospective installation will be on display from February 25, 2010–March 04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the transfer collection from Manish Arora’s international partnership event with the brand held in London.
Known for his vivid use of colour in designs that combine contemporary silhouettes with traditional handcrafted techniques, Manish Arora has gained worldwide recognition since launching his eponymous label in 1997. The designer, who first showed at London Fashion Week in 2005 and debuted in Paris to great acclaim in 2007, has worked creatively and been supported by Swarovski since the launch of his international career, incorporating CRYSTALLIZED – Swarovski Elements into all his major collections and creative partnerships to date. All the CRYSTALLIZED garments carry the “Made with CRYSTALLIZED – warovski Elements” tag.
“Manish has been a torch bearer from the Indian fashion industry in the international fashion circuit. We are delighted that the CRYSTALLIZED – Swarovski Elements team in India and Austria has worked closely over the years with the designer, to give vision to his creative design brilliance for his collections. Manish’s creations sparkle distinctively, setting the bar high for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements becomes more intense season after season!” says Mr. Sanjay Sharma, country manager - India for CRYSTALLIZED – Swarovski Elements.
Thursday, February 25, 2010
European & American fashion trends inspire Dominican designer
Award-winning designer Hernan Lander unveiled his collection for Fall/Winter 2010 in an exclusive presentation during NY Fashion Week. The much-anticipated event was held at the famed OPENHOUSE Gallery in Soho on Friday, February 12th, 2010. The crowd started gathering outside the venue way before the presentation was scheduled to begin. Select Magazine Editors and Buyers, Celebrity stylists, Designers, Photographers, TV producers, Bloggers, Media, Socials and other New York City notables came to celebrate Hernan's presentation.
For this season Hernan Lander proposed a captivating union of polished and rustic essentials. Material elements and semi-precious stones revealed their authority on the beadings, the prints and the detailing of the clothing. Modern day architectural marvels imposed their structure on the precise cuts of the jackets and the asymmetric bands. Wool, cashmere, matt jerseys, leather and snake skin created a soft and hard juxtaposition of textures while femininely curved shoulders and flexible zipper structures emphasized Hernan’s love for the female body. The palette was monochromatic with dominant purple accents. The unmistakably sumptuous couture creations created a feminine essence that was sophisticated and sensual, complex and aware. The collection highlighted pieces like silk tops, structured jackets, ruched fitted skirts, ultra feminine dresses and red-carpet-worthy evening gowns.
Hernan Lander draws upon his experience observing fashion trends in both Europe and the United States, giving him a well-rounded perspective and allowing him to expand his own design horizons. His exquisitely crafted designs have garnered public attention and attracted a discerning and growing clientele. He has found New York City to be an inspiration - not only because of its cultural and lifestyle diversity and cosmopolitan views - but also because of the willingness of its people to break with the norms and take fashion risks.
This year’s collection was inspired by the architectural marvels and the beauty of different regions and cities of the world and is a tribute to the inner and outer beauty of women around the globe. The theme was the continuing journey in the endless pursuit of beauty. Hernan used luxurious materials that fall beautifully on the female body incorporating the principles of haute couture.
For this season Hernan Lander proposed a captivating union of polished and rustic essentials. Material elements and semi-precious stones revealed their authority on the beadings, the prints and the detailing of the clothing. Modern day architectural marvels imposed their structure on the precise cuts of the jackets and the asymmetric bands. Wool, cashmere, matt jerseys, leather and snake skin created a soft and hard juxtaposition of textures while femininely curved shoulders and flexible zipper structures emphasized Hernan’s love for the female body. The palette was monochromatic with dominant purple accents. The unmistakably sumptuous couture creations created a feminine essence that was sophisticated and sensual, complex and aware. The collection highlighted pieces like silk tops, structured jackets, ruched fitted skirts, ultra feminine dresses and red-carpet-worthy evening gowns.
Hernan Lander draws upon his experience observing fashion trends in both Europe and the United States, giving him a well-rounded perspective and allowing him to expand his own design horizons. His exquisitely crafted designs have garnered public attention and attracted a discerning and growing clientele. He has found New York City to be an inspiration - not only because of its cultural and lifestyle diversity and cosmopolitan views - but also because of the willingness of its people to break with the norms and take fashion risks.
This year’s collection was inspired by the architectural marvels and the beauty of different regions and cities of the world and is a tribute to the inner and outer beauty of women around the globe. The theme was the continuing journey in the endless pursuit of beauty. Hernan used luxurious materials that fall beautifully on the female body incorporating the principles of haute couture.
Wednesday, February 24, 2010
Where fashion and music meet- Lady Gaga
Part 3 in our photoshoots inspired by musicians who influence people for their fashion as much as their music.
This one is for you Lady Gaga.
Photographed by me- Beth Ruby Lambert
Modelled and Styled by my best friend- Xanthe May Harrison
This one is for you Lady Gaga.
Photographed by me- Beth Ruby Lambert
Modelled and Styled by my best friend- Xanthe May Harrison
Invest wisely this season in multitasking women’s wear
Isabella Oliver unveils The 365 Spring Summer 2010 Collection. The Isabella Oliver 365 collection provides timeless style that never fades; a selection of classic silhouettes that effortlessly combines contemporary trends to create versatile day to evening pieces.
This spring summer, enjoy a variety of designs infused with key stories that are a must for the warmer months...
Nautical-inspired style exudes breezy chic; fresh white and classic navy providing a crisp, clean look.
This spring summer, enjoy a variety of designs infused with key stories that are a must for the warmer months...
Nautical-inspired style exudes breezy chic; fresh white and classic navy providing a crisp, clean look.
The Pippa Easy Sweater is perfect thrown over reliable denim or with The Audrey Zip Capris. For a touch more glamour.
The Jackie Dress looks fabulous with lipstick-red heels... all that’s missing is the yacht.
Summer evenings can be surprisingly brisk, so an easy trench coat or tailored jacket is essential. The Vanessa Trench offers a contemporary take on a wardrobe icon, with luxe contrast piping that adds a graphic pop to any outfit. The Coco Blazer may look structured, however it’s finished in jersey, offering comfort all day long.
Timeless whites, greys and classic black are the wardrobe faithfuls; shades that can be mixed and matched to create endless looks.
Summer evenings can be surprisingly brisk, so an easy trench coat or tailored jacket is essential. The Vanessa Trench offers a contemporary take on a wardrobe icon, with luxe contrast piping that adds a graphic pop to any outfit. The Coco Blazer may look structured, however it’s finished in jersey, offering comfort all day long.
Timeless whites, greys and classic black are the wardrobe faithfuls; shades that can be mixed and matched to create endless looks.
This season, there’s even more neutral-toned women’s basics to choose from, along with Lemon Ice; a zesty hue that is perfect for livening up fail-safe black. Day in, day out, these always work.
Bored of basics? Turn up the volume in pieces stripped of fuss for a modern yet classic look.
Bored of basics? Turn up the volume in pieces stripped of fuss for a modern yet classic look.
Vibrant in colour and voluminous in shape, Isabella Oliver 365’s slouchy, oversized tops and dresses effortlessly add flare to everyday ensembles whilst remaining understatedly stylish.
Tuesday, February 23, 2010
Current style obsession- Stud it up
My current style obsession has to be studs. It all started with the Balmain heels (above) used in the SS09 collection and since then my love for all things studded has grown.
In the past I would associate studs with either some punk rebel types or the classic female rock chick look as worn by Kate Moss and Taylor Momsen.
But now studs are everywhere; from the cat walks to the high street which means that they have predictably lost some of their original rock star connotations.
However I see this as a very good thing for me, a person so goody-too-shoes that the most rebellious thing I do is jay walk.
So because studs are absolutely everywhere at the moment it means that anyone can wear them and they don’t even require any rebellious rock star attitude to go with them like they used to.
In the past I would associate studs with either some punk rebel types or the classic female rock chick look as worn by Kate Moss and Taylor Momsen.
But now studs are everywhere; from the cat walks to the high street which means that they have predictably lost some of their original rock star connotations.
However I see this as a very good thing for me, a person so goody-too-shoes that the most rebellious thing I do is jay walk.
So because studs are absolutely everywhere at the moment it means that anyone can wear them and they don’t even require any rebellious rock star attitude to go with them like they used to.
The key is to keep the stud trend simple. Don't go for a head to toe studded look unless you want to look like a Johnny Rotten impersonator.
Instead stick to one key piece such as a sprinkling of studs on a pair of heels or a few encrusted on the bottom of a bag just like the gorgeous Alexander Wang 'Rocco' bag below. Another example is just a couple of weeks ago I bought a lovely black studded belt from H&M. Low-key but awesome nonetheless. And finally never wear these Louise Goldin for Topshop spiked heels on an aeroplane or they will without a doubt be taken off you at airport security. These are literally a pair of killer heels:
Beth Ruby xoxo
Tuxedo App by formal wear industry leader Meridian
Prom, Wedding or Special Occasion tuxedo? There's an App for that! Meridian, LLC, the technology leader in the Formal Wear Industry, has launched America's first Tuxedo App.
For thousands of teenagers high school prom season is coming up. In addition, summer brides are beginning to go through the exciting process of picking their wedding colors. Now, for the first time ever, you have the power for vest/tie color and tuxedo selection in the palm of your hand. This Apple iPhone / iPod Touch tuxedo app contains the most comprehensive 2010 color selections and brand name tuxedo styles that will compliment any occasion.
As you browse through and choose your tuxedo, vest / tie color and shoe selection, launch the geo locator to find the closest qualified dealer(s). Map it, call them, it's under your control. Have some more fun within the app by emailing your prom date, bride/groom or special person in your life, your special occasion vest and tie fabric colors, tuxedo lifestyle photos and more. Enjoy the satisfaction of visiting a qualified dealer and showing them exactly what you want right from your iPhone or iTouch. You will love our App because it's all about the customer!
For thousands of teenagers high school prom season is coming up. In addition, summer brides are beginning to go through the exciting process of picking their wedding colors. Now, for the first time ever, you have the power for vest/tie color and tuxedo selection in the palm of your hand. This Apple iPhone / iPod Touch tuxedo app contains the most comprehensive 2010 color selections and brand name tuxedo styles that will compliment any occasion.
As you browse through and choose your tuxedo, vest / tie color and shoe selection, launch the geo locator to find the closest qualified dealer(s). Map it, call them, it's under your control. Have some more fun within the app by emailing your prom date, bride/groom or special person in your life, your special occasion vest and tie fabric colors, tuxedo lifestyle photos and more. Enjoy the satisfaction of visiting a qualified dealer and showing them exactly what you want right from your iPhone or iTouch. You will love our App because it's all about the customer!
Meridian LLC
Monday, February 22, 2010
Ram Bherwani's Lifeholic Calendar
Ram Bherwani tries to unravel the elements that make up life in his super hot calendar for 2010. The brainchild of Shailendar
Singh, it's the kind of stuff that makes life worth living.
Singh, it's the kind of stuff that makes life worth living.
Ram Bherwani is a young and dynamic photographer who has worked with some of the best talent of our country. His clients
range from actors Amitabh Bachchan, Aishwarya Rai and Shahrukh Khan to designers Wendell Rocricks, Rocky S and many others.
His work has been described as classic, romantic and clean.
Pleasure is the bait of sin.
Fear
The oldest and strongest emotion of mankind is fear.
Death
Everybody dies-not everybody really lives.
Happiness
Happiness is to enjoy the small pleasures that life has to offer.
Curve to showcase PUCCA fashions in Los Angeles
On the heels of the East Coast unveiling of a specialized apparel collection inspired by the international character PUCCA during New York Fashion Week, Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast launch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd. The PUCCA capsule collection, making its much-anticipated U.S. debut this month, is based on the character from South Korea who has gained wild popularity in Europe and Asia.
Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes, actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and creator/founder of PUCCA.
The PUCCA-inspired apparel includes pieces from noted fashion designers, each with an eye for flair and creativity, who were chosen by Curve Boutique owner Nevena Borissova to interpret the character through their own distinct visions and styles. Comprising the capsule collection are stunning designs from Preen, Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O and jewelry by Erickson Beamon.
Curve will showcase the PUCCA fashions exclusively throughout the spring. Additionally, the designs can be viewed on the PUCCA Facebook page.
Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes, actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and creator/founder of PUCCA.
The PUCCA-inspired apparel includes pieces from noted fashion designers, each with an eye for flair and creativity, who were chosen by Curve Boutique owner Nevena Borissova to interpret the character through their own distinct visions and styles. Comprising the capsule collection are stunning designs from Preen, Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O and jewelry by Erickson Beamon.
Curve will showcase the PUCCA fashions exclusively throughout the spring. Additionally, the designs can be viewed on the PUCCA Facebook page.
Sunday, February 21, 2010
Winner of my favourite NYFW AW2010 collection goes to....
ANNA SUI!
Everybody give her a big round of applause:
pps) After Anna Sui in 1st place I would have to put Alexander Wang in 2nd and Oscar De La Renta in 3rd :D
Everybody give her a big round of applause:
Bless her. Anyway, yes out of all the collections I have been trawling through on Style.com since I got back from Spain (more on that in a post soon...) this one really stood out for me. Yes, it is the usual Sui use of clashing prints and textures put together to give a wonderfully bohemian look but if it is a formula which works so well, why change it?
Evidence of her amazingness here on Aggy Deyn and Abbey Lee Kershaw:
Finally I could not resist posting these killer Nicholas Kirkwood for Rodarte heels which I saw on Style Bubble...
These melted candle wax lace ups are simply inspired:
And is it weird that they remind me of this scene in the Wizard Of Oz when the Wicked Witch Of The West is melting?Beth Ruby xoxo
ps) What was your favourite collection from last weeks NYFW?
pps) After Anna Sui in 1st place I would have to put Alexander Wang in 2nd and Oscar De La Renta in 3rd :D
Friday, February 19, 2010
Guy Harvey jewelry is gaining popularity
Guy Harvey’s famous marine wildlife artwork is now seen being worn not only by fishermen, but by men and women, college students, teens and even young kids. And most recently Guy Harvey’s artwork is showing up as fine jewelry on beautiful swimsuit models like Brooklyn Decker and Anne V in the recently released 2010 Sports Illustrated Swimsuit Issue.
“It was like walking up to the plate in the world series and hitting the ball out of the park at first bat,” said Jim Fortescue, owner of Nautora, the official licensee and manufacturer of Guy Harvey Jewelry. “I couldn’t possibly envision a better promotional opportunity than on the pages of Sports Illustrated Swimsuit Issue for our nautical jewelry line.”
Just a few years ago, the primary place you might see Guy Harvey’s artwork outside of a picture frame, was on fishing t shirts worn by salt water fishermen. But that has changed as evidenced not only by the Sports Illustrated swimsuit models, but by the millions of dollars in Guy Harvey clothing being sold through retailers across the U.S. and online to a wide variety of people of all ages.
“Guy Harvey clothing, jewelry, and other licensed products are really striking a chord with a broad cross section of people across the country,” said Bill Shedd, owner of AFTCO Bluewater, the licensee for Guy Harvey apparel and operator of the newly launched official online store GuyHarveySportswear.com. “We have watched long lines of people of all ages wrapping around the block, waiting for an autograph at Guy Harvey’s signing events...Moms with 10 year old sons, Dads with 17 year old daughters, and college students both male and female,” Shedd continued.
“It was like walking up to the plate in the world series and hitting the ball out of the park at first bat,” said Jim Fortescue, owner of Nautora, the official licensee and manufacturer of Guy Harvey Jewelry. “I couldn’t possibly envision a better promotional opportunity than on the pages of Sports Illustrated Swimsuit Issue for our nautical jewelry line.”
Just a few years ago, the primary place you might see Guy Harvey’s artwork outside of a picture frame, was on fishing t shirts worn by salt water fishermen. But that has changed as evidenced not only by the Sports Illustrated swimsuit models, but by the millions of dollars in Guy Harvey clothing being sold through retailers across the U.S. and online to a wide variety of people of all ages.
“Guy Harvey clothing, jewelry, and other licensed products are really striking a chord with a broad cross section of people across the country,” said Bill Shedd, owner of AFTCO Bluewater, the licensee for Guy Harvey apparel and operator of the newly launched official online store GuyHarveySportswear.com. “We have watched long lines of people of all ages wrapping around the block, waiting for an autograph at Guy Harvey’s signing events...Moms with 10 year old sons, Dads with 17 year old daughters, and college students both male and female,” Shedd continued.
Labels:
artwork,
Brooklyn Decker,
fisherman,
guy harvey,
Jewelry,
wildlife
Thursday, February 18, 2010
'Britney Spears Through The Lens' for Candie's
Iconix Brand Group, Inc. unveiled its spring 2010 marketing campaign for its junior brand, Candie's, which is exclusively available at Kohl's Department Stores and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar Britney Spears as seen through the lens of three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.
Britney Spears commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's Only at Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."
The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four-page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.
"This is the most exciting shoot we have ever produced for Candie's. We have three master photographers: Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style," stated Dari Marder, chief marketing officer, Iconix Brand Group.
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "The new Candie's spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value."
The "Britney Spears Through The Lens" campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
Britney Spears commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's Only at Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."
The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four-page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.
"This is the most exciting shoot we have ever produced for Candie's. We have three master photographers: Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style," stated Dari Marder, chief marketing officer, Iconix Brand Group.
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "The new Candie's spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value."
The "Britney Spears Through The Lens" campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
Labels:
Annie Leibovitz,
Britney Spears,
Candie,
hollywood,
iconix,
lens
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