Supermodel Gisele Bundchen to do London Fog fall campaign

Iconix Brand Group announced that international supermodel, Gisele Bundchen will appear in its London Fog brand's fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.

Bundchen poses seductively in only a London Fog coat appearing noticeably pregnant. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July.

Dari Marder, Chief Marketing Officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online at londonfog.com.

Iconix Brand Group


Fibre2fashion News Desk

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Bonnie Wright & Max Rogers lend their support for ethical fashion

Harry Potter actress Bonnie Wright and Model Max Rogers have turned out to show their support for Pure London’s ethical brands. Bonnie Wright, who plays Ginny Weasley in the Harry Potter movies, will be hosting the MADE-BY stand, along with other teen acting sensation Georgia Groom. MADE-BY is a not-for-profit labelling organisation which works with fashion brands to make sustainability common practice. Bonnie is a rising style icon and keen fashion enthusiast who is eager to show her support.

‘I’ve always been very interested in fashion, but it is extremely important to me that the social and environmental issues associated with the production of fashionable clothing are addressed.

MADE-BY carries out really important work in transforming the fashion industry and I am thrilled to support the organisation and help raise awareness of these ongoing issues.’ Commented Bonnie.

Max Rogers, model and ambassador for Pure London’s exhibitor, Environment Justice Foundations (EJF), will be guiding ethical walks at this seasons show. Shot on the cover of GQ Style magazine last year with Tom Ford and staring in the mainline D&G campaign with Mario Testino, Max will be at the show to support the organisation.


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Designer Envy- Badass McQueen Clutches

No rings needed with these awesome McQueen clutches!
I want one now...

The Wish List

I love these tote bags designed by Oonagh O'Hagen for Browns focus.
On each simple white bag is a print of a luxury designer bag, such as Louis Vuitton and the words "I am not a Vuitton bag."
It's a parody of the very popular "I'm not a plastic bag" Anya Hindmarch designed a couple of years back which you could get for just a fiver at Sainsbury's.

My favourite out of the range has to be the Chanel 2.55 one though (see bottom photo)

I am definitely adding these to my wish list!
A nice twist on the famous 'to-die-for' designer bags and at a fraction of the price:

Just leaving to go on holiday by the way so it will be a week before I get the chance to get back to you all!
Beth xx

Style Inspiration- Ugly Betty

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You are probably thinking, “Yes I love Ugly Betty, her character is cute, the plots are silly but fun, the fashion references are good, and Marc and Amanda’s bitchy comments are hilarious but ‘style inspiration,’ really?”
Well yes, the costume designs for Ugly Betty are done by none other than the Patricia Field, who in case you didn’t already know is the genius behind the wardrobes in Sex and the City, The Devil Wears Prada and also Confessions of a Shopaholic.
So yes here is my unlikely style inspiration this week and I am taking inspiration from Betty's clashing patterns, quirky accessories, bright colours and cute sweaters...

Patricia Field, stylist guru

She has also done the warbrobes for Sex and the City, The Devil Wears Prada and Confessions of a Shopaholic.

And of course Ugly Betty...

Does anyone else have a weird style crush?!

SONA SWISS celebrates Raksha Bandhan

The festival of Raksha Bandhan holds immense significance in India and the custom of celebrating the festival with sacred thread of protection embellished with the love and affection of a sister for her brother. Rakhi strengthens the bond of love between brothers and sisters. To reinforce the bond, SONA SWISS has specially designed and crafted Rakhi made of 24K Gold Leaf Flower.

SONA SWISS 24k gold flower collection which includes 24k gold rose, 24k gold carnation, 24k flower bouquet for a stunning centre piece. Sona Swiss has introduced whole new range of 24k gold flower hair accessories and 24k Brooch.

SONA SWISS products are handcrafted & have been specially created using traditional goldsmith's skill combined with the latest patented 3D Art Technology. All Sona Swiss products are made of pure 24 carat Gold leaf with a purity of 999.9 in thousand.


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Reliability is good for business for fashion retailer sector – CPM

Reliability is good for business - 1,000 brands from 26 countries present their 2010 Spring/Summer collections at the 13th CPM – Collection Première Moscow Strong demand for information still present in Russian garment retail Attractive sales markets with potential are more in demand today than ever before. This also applies to the international garment industry.

Russia is still among the countries that look forward to a bright future based on the economic forecasts. Russia experts agree:Anyone wishing to benefit from tomorrow's economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: 'Marc Cain is betting on markets with potential," explains Distribution Director Norbert Lock. "While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country."

New exhibitor Marc Cain is one of approximately 1,000 labels from 29 countries that are participating in the upcoming CPM from 6 to 9 September 2009 at the Expocentre Fairgrounds in Moscow. Eastern Europe's leading international fashion trade fair offers visitors an extensive and transparent overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur garments, bridal and evening fashion, young fashion, casual wear and accessories.

In the light of the current market situation in Eastern Europe, a platform such as CPM is more important than ever. The demand for information, especially from the Russian garment retail trade, and the search for practicable ways out of the crisis, are at the forefront of every retailer's consciousness in these weeks. For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers' association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum. In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Naturally, several of the events also deal with the current economic situation and show possible solution approaches.





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Girl Crush- Lily Allen

My recent girl crush has to be Lily Allen.
Her prom dress, big gold earrings and scruffy trainers combo is no more and she is now seen out and about in all the hottest designers, especially Chanel (she literally has a 2.55 bag in every colour of the rainbow)
She is even the new face of the a/w accessories collection, specially chosen by Karl Lagerfeld. When asked why he chose her he simply said “Shes fun.”

Lily before the Chanel vamp, back when she wore trainers instead of Louboutins:

The Chanel ad campaign photos, just released today:

I also love her because every time I hear her song “Not Fair”about a guy who is rubbish in bed I cannot help but giggle:

Your thoughts on Lily Allen as the new face of Chanel?

Katydid girls clothing line creates punky phrases

In addition to her successful women's clothing, handbag, and accessories label, designer Katy Messersmith introduces girls' T-shirts and tanks to the Katydid Collection brand this summer.

"My women's tops have been such a big hit, that a matching children's collection was a natural step," says the 32-year old Texas native. "Whether a little girl wants to match her mom, or just stand out on the playground, these styles are perfect for fashion-savvy kids."

The designs are a mini version of Katy's wildly-popular women's tattoo-inspired tees and tanks. The tops feature popular motifs - crosses, crowns, fleur-de-lis - embellished with clear and colorful crystals. Some styles also include punky phrases such as "Rock Angel" and "Rebel at Heart" in bold lettering across the front.

Currently, the collection has ten tees and five tanks for little girls' size four to ten. Each cotton tee, is machine washable and made in the USA.

Katydid Collection

Fibre2fashion News Desk


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Fox Studios picks up rights of ‘My Name is Khan’ for Rs 100 cr

Mumbai: No one sells like Shah Rukh Khan in Bollywood. Even before the release of ‘My Name is Khan’, his film is being seen as a hit considering the hype surrounding every little detail of the film.

Latest news has it that Fox Star Studio has reportedly bought the rights of the film for a whopping Rs 100 crores! Added to this, the film is said to be rich on music side as well with songs having chartbusting potential.
Critics, who have seen the rushes of MNIK, were overwhelmed by what they saw and heard. They were all praises for the trio of Shankar-Ehsaan-Loy, the music composers and director Karan Johar.

‘My Name is Khan’ has been in news for all the right reasons. Super hit onscreen couple SRK and Kajol will be seen together after a long time. Written by Shibani Bathija, the film is about a Muslim (Shah Rukh) who suffers from the Asperger syndrome, a form of autism that impacts social interaction abilities, and he is arrested as a suspected terrorist in post-9/11 Los Angeles after authorities mistake his disability for suspicious behaviour.

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Katrina does not believe in comparison

Katrina truly proves that she is a woman of substance and her head stands well on her neck in spite of all the hype that keeps coming her way.

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♥

So many things have happened since my last post!

I will let you know about them in list form, because I am sad and I love lists:

1. The summer holidays have started! So I have 7 weeks of relaxation and not having to stress or even think about exams or revising of any kind.

2. I have a fringe! Yes after having the same old centre parting for literally years I took the plunge and got it cut. Love it.

3. I got a train to London by myself which is the first time I have ever travelled on my own anywhere! I had a great time staying with my lovely cousins. We went shopping in the Topshop on Oxford Street (we made sure we went to all 3 floors of its Topshop goodness!) and also went to the National Gallery and the National Portrait Gallery. Haha I went a bit crazy finding all the postcards of my favourite paintings.
Great start to my holidays!

In Topshop though I ended up just buying the above outfit. I tried loads of stuff on but none of it seemed quite right and I "didn't want to buy for the sake of buying" as my mother says so I just got the sunnies and dress/top thing. I did buy a killer pair of gladiator heels from New Look though. Chuffed.

I hope you are all having a fabulous summer relaxing in the sunshine!

Beth xx

Monsoon brings hot styles in vogue

Ever thought that getting wet in the heavy downpours will also be fun? Saggy clothes and wet boots are a part of the monsoon, but right choice of accessories, will help to dodge the puddles and give a trendy look.

Any clothing ranging from tops, skirts, and dresses will go with the season, while a knee length costume along with a colored pair of leggings would best sustain the monsoon sprit.

Vibrant shades of indigo, red, green and blue are the designers’ choice for monsoon. Along with it, electric shades of bright green, orange, and pink also complement.

It is best to avoid fabrics like chiffon, and crepe as getting wet might affect its quality. The right combination of colorful accessories makes the monsoon attire all the more appealing.

Aqua colored glass beads, and funky translucent bangles make the match for monsoon clothing. Beautiful bracelets, earrings, and neck pieces made of plastic, rubber, and acrylic make a trendy fad.

Click here to read the complete article.



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Bollywood beauties getting down to business

Some of the top Bollywood beauties are planning another career, donning the producer’s cap. Now they won’t be just talking about the stories, scripts, roles and characters, but they will also talk money!

Katrina Kaif, who has been marked as a wise businesswoman, with the right moves in the field of endorsements, was planning to go for a coffee shop sometime ago. She will now step into movie production. "Though nothing is concrete yet, but the thought of producing a film left a strong impact on me and I am willing to create opportunities for myself.” It is said that she's planning to remake a French film. “It is just a thought and I would be able to comment on it once everything gets finalised," she added.

Shilpa Shetty’s production ‘ The Man’ had taken a backseat during the IPL, it is back to action now. “I think I am one of the first actress to have her own production house.” Says Shilpa proudly. “Though Sushmita [Sen] has started with one too, mine will go on floor much earlier," said an optimistic Shilpa who is learning the do’s and don’ts from beau Raj Kundra. "Raj is helping me understand the nitty gritties of film production.”

After making Yanni sing for her, Mallika goes all out for making her dreams come true in the field of production, with technicians of international standard. Rumours say that Mallika has named her production house ‘Blue Velvet’ and her brother Vikram is taking care of it at present.

The perfect match of beauty and talent, Tabu, is also producing Telugu movies in collaboration with UTV Motion Pictures back in Hyderabad.

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Katrina Kaif clears controversies in July issue of People

After being termed as the lucky mascot of Bollywood, after having become the face of every possible big brand, after having been voted as the Sexiest Woman for umpteen times, after having graced a million magazine covers, the gorgeous Katrina is the latest cover-girl in this edition of 'People'.

Call this as a 'confession edition' or whatever you may like, but this issue of 'People' is definitely something that can be preserved for ages to come. As it's in this issue, Katrina clears off all the airs and controversies (read gossip and rumors) that constantly surround her! To start with, she clarifies her take on Salman being ready for marriage, while she isn't! Other clarifications include the much alleged spark between her and Ranbir on the sets of Ajab Prem Ki Gajab Kahaani, Salman's latest muse Claudia Ciesla etc.

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Glam Dolls' Life: Fashion and Beyond

"Supermodels' face's from the past"

Abstract

This is a compilation of research that gives us a quick peek about how the fashion industry was literally tamed by some of the most notoriously gorgeous faces in the history of fashion.

It shows how the supermodels gradually transformed themselves from being "mere cloth hangers" to being the "trend setters" thereby giving fashion of there era a new dimension altogether.

Introduction

Some time back supermodel Claudia Schiffer famously said that the 'supermodel culture' is dead. Schiffer also said that supermodels like herself, Naomi Campbell and Cindy Crawford 'don't exist anymore'. The German model blamed the film and the pop stars for stealing the status of fame and international recognition which was once possessed solely by supermodels. And this is where the inspiration of this research work comes from.

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Harry Potter’s ‘love interest’ plans career in fashion

Harry Potter star Bonnie Wright hopes to use her role in the wizard series to launch a career in fashion.

The 19-year-old star, who plays Harry Potter’s love interest Ginny Weasley, admits that she loves to dress up for the red carpet and admits she”d wear some of her own designs one day.

“I see the red carpet as an opportunity to show people the real me,” Contactmusic quoted Wright as telling Grazia magazine.

“My character is perceived as the mousy younger sister and it’s nice to break away from that – but it took me such a long time to decide what to wear.

“(To work on a line for) Prada or Miu Miu would be the dream!” she added.

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myWallaby introduces Agile Bag for girls ages 3 to 9

myWallaby Limited has launched its website and is now selling the myWallaby Agile Bag, the first bag for girls ages 3 to 9 that serves both as a purse and doll carrier.

myWallaby Limited bags are made in the USA from the finest materials. Each purse contains over 50 individual pieces of fabric and accessories. myWallaby spent over a year and a half designing and developing the Agile Bag, the first girl's bag designed specifically to serve both as a purse and doll carrier. Its patent pending design enables it to be converted from a purse to doll carrier in just a matter of seconds. Once in carrier mode, it can accommodate a variety of dolls, ranging in size from 12 to 18 inches.

myWallaby will start shipping the Agile Bag during August 2009.

"We are excited to finally debut the myWallaby Agile Bag. My wife and I have worked hard to make sure the bag is designed with the features and quality that today's girls demand," says Eric Hildenbrand, the company's co-owner.

"After seeing so many girls around NYC with their dolls tucked under their arms, stuffed into backpacks or even into shopping bags, we knew we could create a product that would help girls transport and display their dolls in style," added Myriam Hildenbrand, the company's other co-owner.

Mr. Hildenbrand went on to state: "What really sets the myWallaby Agile Bag apart from others is that it is designed to carry a doll facing forward in an expandable pocket that resembles a real Wallaby pouch."

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AMAZING TRIBUTE FIT FOR A TRUE KING: MICHAEL JACKSON TRIBUTE CONCERT EVENT PICTURES IN LAGOS!! A MUST VIEW!

Experts have talked about this before. How many times have you read about the importance of ‘Michael Jackson’ in our daily lives?

Well, it has been said that he was the king of pop, however, I view him as the greatest entertainer that ever lived. It was only fitting that a tribute concert in his honor be held in one of the largest cities in Africa, Lago

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Create your own signature collection with Harumika

Be it flirty florals, subtle hues or breathtaking brights, the world of young girls will be transformed into a fashion fantasy that can unfold anytime, anywhere. Bandai America Inc introduces a new fashion design activity, Harumika, which allows girls to create stylish outfits using swatches of signature, ready-to-use fabrics. Styled around a three-dimensional dress form that locks the look in place using a patent-pending Style Lock System with no sewing, gluing or cutting required, girls can create a new design every time.

"Girls today are incredibly trend conscious and fashion forward. Harumika provides an exciting and fun way for girls to express their creativity and experiment with designing fashions that are personalized and unique," said Danielle Armbrust, director of marketing, Bandai America Inc. "Harumika is a whole new way for girls to play!"

Harumika is currently rolling out on shelves at Toys "R" Us and Target stores nationwide. Harumika's Fall line will include a variety of fashion forward fabrics to allow girls to create their own fashion collection.

• Harumika Style Starter Sets - includes dress form, stylus tool, fabric swatches, fashion accessories, and fashion stickers; six fashion themes to choose from
• Harumika Style Accents Set - includes three fabric swatches and a charm bracelet; eight fashion themes to choose from
• Harumika Super Style Accents - includes six fabric swatches and a charm bracelet with two charms; three fashion themes to choose from
• Harumika Designer Dress Form Sets - includes two uniquely decorated dress forms with, stylus tool, fabric swatches, fashion accessories, and fashion stickers; three design themes to choose from
• Harumika Fashion Show & Go Sets - includes dress form, stylus tool, formal dress length fabric swatches, fashion accessories, fashion stickers, a fashion tote bag and a sparkling beaded handle that can be worn as a bracelet; three design themes to choose from
• Harumika Runway Showstopper Set - includes pink dress form, stylus tool, exclusive fabrics, accessories, fashion stickers, two Harumika charms, USB camera with tripod stand, and fashion show packaging that turns into a runway stage

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Lovable Lingerie Pictures

Jennifer Hawkins, former Australian Miss Universe recently launched Lovable Lingerie new edition lingerie which is a world famous brand for women innerwear.

Dianne Taylor, Divisional Manager, Lovable had to say about Jennifer Hawkins:-

“Jennifer represents everything that our brand stands for - she’s a down-to-earth, beautiful and ambitious woman with a very cheeky outlook on life. We see Jennifer as a healthy, athletic role model for the Lovable audience, and look forward to having her on the team. Part of her involvement will be to work with our design team on the product development side of the business - Jennifer loves lingerie and is excited to be part of the process, from start to finish.”

Well it comes in different shapes and sizes and also has a variety to die for. So all you girls out there you are spoilt for choices. And all you guys out there please enjoy the Jennifer Hawkins Lovable Lingerie Pictures below after the jump.

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