Magic Of Fabric : Fashion Trend Forecasting

As a predominant market in the international fashion industry, MAGIC offers an ultimate international business platform; a one-stop shopping for the entire apparel supply chain. Hundreds of exhibitors from countries across the globe consisting a full package of contract manufacturers, fabric, trim and service providers. MAGIC is a pivot where new trends surface and develop into what will be seen on the consumer.

A forthcoming event, 'Sourcing at MAGIC' is planned for execution from August 30^th till September 2^nd, 2009 in North America. Proposed for execution at the Las Vegas Convention Center at the Hilton, North America, the event would be an incredible showcase of design and resources.

The 'MAGIC' Exhibitors:

Key decision makers from the apparel, and fashion industry from over 40 countries are expected to be the esteemed exhibitors for the show. Many prominent labels from all across the globe participate in the event. American Eagle Outfitters, Anchor Blue, Ann Taylor, Avon, DKNY Jeans, Fashion Options, Fifth Sun, J C Penney, and French Connection Women's, are a few to name.

The February 16-19, 2009 'Sourcing at MAGIC' event at Las Vegas was a grand success proving to be the largest trade event in North America. It played a proactive role in catalyzing trade, investment and transfer processes.

Validation of beneficieries of the February 16-19 event:

From the Sourcing Exhibitors :

"This is the second time that I have participated in Sourcing at MAGIC. Last time I gained a lot of orders that I am still doing business with. This show there was several inquiries about my company and I am happy to say that I received a one million piece on-site order. There are also commitments from buyers to visit my factory. I am really impressed that MAGIC has created a lot of new things for Sourcing buyers."

Syed Mehedy Hossain, Young Star Sweater

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Indian Models Fashion Season

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Grand Finale Designers For VHIMW Announced

Van Heusen announced that Ashish Soni; Rohit Gandhi & Rahul Khanna, will design for the Van Heusen Grand Finale for the forthcoming Van Heusen India Mens Week. They will present their Spring-Summer 2010 lines as the final show on the final day of the event scheduled to be held on September 11-13, 2009 at the Grand Hotel, New Delhi.

Ashish Soni’s contemporary formal range designed especially for the Van Heusen Grand Finale, promises to be both modern and experimental with a strong trend on narrow draped trousers, short jackets with slim lapels and sharp cuts. The garments are body hugging, very fitted, short and sharp. The collection is in three main colours, black, charcoal, and white with hints of blue, and is custom made for the experimental man. Ashish Soni’s collection as always will exhibit immaculate tailoring and attention to detail.

“I am amongst the few designers that started my career designing only menswear in 1993. Needless to say Menswear has come a very long way in our country and the fact that it is finally getting its due recognition with its own industry platform gives me tremendous happiness. Presenting a collection for the Grand Finale always comes with a sense of great excitement and I would like to thank Van Heusen for this fantastic opportunity and congratulate FDCI for putting together yet another great initiative”, said Ashish Soni.

The finale collection by Rohit Gandhi & Rahul Khanna revolves around the concept “Hypernature”- the now nature phenomenon caused by the industrialization of human culture. The duo draws inspiration from linear structures, geometrical lines and is greatly inspired by modern contemporary art. The collection enjoys an infusion of new age cuts and construction along with a strong graphic feel using texture, colour blocking and digital prints as main elements. The colour palette shows an eclectic mix between monochromes and brights and the silhouettes effortlessly blend from structured to relaxed.

The designers’ exclusive lines are being created for Vdot by Van Heusen and will retail out of Van Heusen and Vdot stores in the beginning of next year.





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Lisa Lozano’s Swimwear Collections Spell Novelty & Totally Adorable

Lisa Lozano swimwear line is now offered at Molly Brown's, a leading online swimwear store that provides top of the line designer swimsuits, apparels, accessories and cover ups. Molly Brown's offers surf world's leading designers swimwear at the online beachwear store.

Lisa Lozano signature doesn't need any introduction and the raving success of the swimwear brand speaks oodles of it. Lisa Lozano has always gathered immense kudos for her ruffle oriented bikinis and teeny-weenie designs. The swimsuits are ultra feminine, super unique and imbued with totally unconventional embellishments. She has been actively offering innovative creations to the surf world and wowed fashion moguls year after year. Molly Brown's displays a wide range of Lisa Lozano assortments, like cover ups, swimsuits and bikinis.

“Lisa Lozano has never fallen short of praises and been a hot favorite among celebrities, fashion moguls and stylistas since its initiation. The signature has always surprised the entire swimwear fashion world with its creations. At Molly Brown's we are always on the look out for such swimwear brands which can convert our first time buyers into long term clients. And that comes only if what we exhibit is promising enough to delight them”, shared Donna Allen, owner of Molly Brown's.

“Lisa Lozano is one swimwear designer, I always look up to. She comes up with some one-of-its kinds swimsuits, which are outrightly feminine. Her 2009 creations also spell novelty and are totally adorable. Well, an amazing swimwear line like Lisa Lozano getting housed at one of the leading swimwear stores like Molly Brown's is something that doesn't really come as a surprise. It's well deserved! Looking forward to visit the store sometime soon”, shared Rayna, a regular customer.




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Anna Scholz Evokes ‘Wonderland’ Themes Of Exploring New Terrain

Popular plus size designer, Anna Scholz has dubbed her latest collection “Wonderland” in keeping with the fantastical prints and colours that she favours. In addition, multiple worlds and eras comingle in the collection, lending it a sense of playfulness and possibility.

BRAVE NEW WORLDS

This collection’s prints conjure computer game landscapes and technicolour, otherworldy gardens. Jungle cat prints romp alongside geometric graphics. Blocks of bold brights buttress cosmic swirls.

Past and future also mingle in Anna’s designs which often combine retro details in fresh new silhouettes. A swingy 50s style coat is modernized with a bold black and white Pac-Man print. Her 70s style maxi dress with wide pointed collar is updated and fresh in an earth tone mosaic print.

Such re-imagined classics further evoke magical “Wonderland” themes of exploring new terrain or slipping through a portal into a bygone era.

MAD FOR COLOUR
The first instalment of Autumn-Winter 09 pieces on the web shop are indeed colour-driven and bold as well as featuring all the easy glamour and effortless sex appeal that fans have come to expect from Anna Scholz’s plus size designs.

Anna’s new mosaic print on buttery soft silk is a study in understated cool. The earth tones of the print exude a subtle, low-key glamour in the form of a silk wrap maxi dress and in the clean, straight lines of a shorter kaftan dress. The new paisley print is a brilliant mix of neutrals mixed with bright pink, red and purple on a sumptuous silk tunic dress.

Further, a swingy 50s jacket in the black and white Pac-Man print puts a grown-up spin on the current rage for computer graphic patterns. Warm autumnal yellow, red, taupe and beige swirl in large geometric shapes on the roomy but feminine hip-length body of Anna’s silk satin sequin kaftan. Her black and white leopard print silk satin pieces with gunmetal sequins impart a cool prowess as does a zebra print in plum and nude on delicate georgette.



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Herbal Textiles, Organic Textiles And Natural Fabrics : A Brief Report

Herbal Textile is dyed entirely with herbal extractions, without using any sort of chemicals and the process is different from that of vegetable dyes. The herbs used in the dyeing process are cultivated in South East Asian countries like Pakistan, Bangladesh, and India. They also possess natural and medicinal value. Each and every herb used has their own unique medicinal value and are used for treating various ailments. They are becoming increasingly popular in the countries of the European Union.

To bring forth to our readers, the attributes of herbal dyed fabrics, Fibre2fashion spoke to Mr Arun Baid; Director of the India based Aura Herbals Textiles Ltd, who is in to manufacturing of herbal textile fabrics. Aura Herbal is certified by Global Organic Textile Standard (GOTS) for their natural/herbal dyeing process and certified organic fabrics, textiles and yarns are used as the raw material.

We began the interview by asking Mr Baid to explain the difference between normal and herbal dyed fabrics, to which he carefully explained by saying, “Organic/Herbal fabric is soft in feel and will have more strength then conventional in comparison and it would have typical smell of herbs used for processing the same. The colors may change with the other physical/chemical and external environmental changes and are extremely therapeutic to eyes and mind. Herbally dyed colors are created from plants and minerals. All of the dyes have therapeutic uses as botanicals (herbs), or as homeopathic (diluted), or as nutritional supplements (minerals).”

Next we asked him to divulge the process involved in dyeing fabrics with herbs, to which he answered patiently by saying, “The process of herbal dyeing was developed through extensive research during the age-old dyeing methods practiced since the days of the Indus civilization. The process of herbal dyeing starts with the gray cloth passing through several stages of treatment before it becomes colorful and ready to wear. During this entire treatment only natural processes are used and the fabrics & yarns used are certified organic cotton, natural cotton, silk, wool, linen, jute, hemp etc. and their natural blends”.




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Modern luxurious elements at Luxe Market

The Luxe Collective Runway Show is a dedicated showcase of seven select independent fashion brands that specialize in luxury fashion and lifestyle. Holding the merchandise to the utmost of standards in goods from textile choices to finishing, the runway show will introduce brands that suit the lifestyle of affluent and influential consumers.Special Occasion fashion will play a large part in the presentation including Avante Garde mastery as well as sassy swimwear, all under the same standards of fit, fabric and finishing.

“The world is looking for a new type of luxury these days, where carelessly throwing on a garment is okay as long as it is made with the high standards we are used to in fashion,” states Nolcha Creative Director Lynn Furge.

The Luxe Collective will take place at Nolcha Fashion Week: New York on September 16th, simultaneously with New York Fashion Week at the iconic Bohemian National Hall in association with Czech Republic Consulate General. The featured designers are:

43.46 aggaj intrigued by the lifespan of a flower: the bright, clear and happiness of its bud, the sheer excitement of its bloom and the mysterious dark side of its demise, has created a collection enabling femininity to steer toward a contemporary and edgy direction.

Timeless swimwear shapes with a bold and contemporary twist defines well the essence of Agnes Valentine. The focus is given on a constructed silhouette, with the garment viewed as an extension of a woman’s wardrobe and ultimately taking center stage.

Dora Abodi luxury pret-a-porter collection’s theme is the both euphoric and bitter love named aptly M’amour. The keywords and inspirations are: bondage, changing the shape of silhouette, the distorted body-art works of Lucy and Bart, the mixture of soft materials (like muslin) and hard materials (like leather, technical ribbons, and industrial materials).

Elda De La Rosa’s, widely regarded as one of Chicago’s best and brightest designers, collection draws on the natural beauty of fabrics. She creates breathtaking details within romantic shapes, all the while celebrating the natural qualities of the fabric. Each gown named after strong Spanish women, there is a touch of infallibility intertwined.




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Hong Kong Fashion Week Defies Global Recession, Swine Flu

Now in its 16th edition, Hong Kong Fashion Week was unveiled on 6 July 2009 at Hong Kong Conventional Centre amidst hopes of business generation by the exhibitors and expectations of business visitors to locate new products and sources. It was to be so expected, inasmuch as this major industry event ranks high in the regional calendar as a top place to source all kinds of apparel and fashion accessories as well as garment-related products and services.


Keeping in view the emerging needs of the exhibitors and business visitors, the fair added new zones to the existing ones. The new zones set up by the organisers were Brand Name Gallery, which was a prestigious zone exhibiting brand-name garments. Then there was Intimate wear zone, where the exhibitors found the latest trends in lingerie and night-wear. Other specilaised sectors included World of Fashion Accessories, Infant & Childrens wear, Bridal and Evening wear, Fabrics & Yarn, Sewing Supplies, Fashion Gallery as well as International Fashion Designers Showcase, each of which was brimming with the latest styles from talented designers from Hong Kong, China as well from Indonesia and Korea.


The 1,164 exhibitors (up slightly from 1,154 last year), who came primarily from China and Hong Kong, were seeing fewer buyers. Those who did shop at the show were placing smaller orders and requesting faster delivery times. Interaction with the visitors revealed that there was less business this year as compared to earlier editions of the Week. One of the visitors, who has been regular frequenter of this event, did say that he is buying lesser this time. "You have to work harder for the same money," he said with a weary shrug


"It is very, very quiet," said Michelle Keeling, Managing Director for RTHK Clothing Exporters Ltd. in Hong Kong, which manufactures mens, womens and childrens clothing. She said Hong Kong and China have been affected by what everyone is calling a "financial tsunami." Its the delayed wave of financial disaster washing over export-based economies now affected by the downturn in importing regions such as the United States and Europe.


That was evident in the trade statistics coming out of Hong Kong. According to the Hong Kong Trade Development Council, clothing and clothing-accessories exports from Hong Kong to the United States slid 14.4 percent to $2.8 billion during the first five months of this year compared with the same period last year. Exports to Europe were down around 13 percent. "This past year has not been easy," said Vincent Fang, Chairman of the Garment Advisory Committee to the Hong Kong Trade Development Council. He is also Chief Executive of Toppy International Ltd., a Hong Kong company that owns one apparel factory in China with nearly 5,000 workers that supplies two retail chains, operating under the Episode and Jessica nameplates. Fang, who also makes shirts for Polo Ralph Lauren in the US market through contractors in Central America, said the fragile economy in the West is forcing him to expand his business in China. "The whole world is looking to China as a savior," he observed.


China may be putting the brakes on its rapid expansion, but it still has a relatively healthy economy. The World Bank projects that Chinas gross domestic product will grow a robust 7.2 percent this year. In comparison, the US gross domestic product is expected to contract between 5 percent and 6 percent.





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Salman Khan Showed Off His Gifting Nature

The charitable Salman Khan showed off his gifting nature by handing 25K Rupees to a beggar.

This happened while Sallu was shooting for his upcoming film ‘Wanted’ at theBandra Fort. Salman saw the beggar and thought that he looked exceedingly recognizable. Particularly shocking, the beggar was the individual from who the bollywood superstar use to purchase kites from, when he was just a small adolescent at

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The Radar- Latest Obsessions

I am off on the train to Bristol tomorrow specially to see the new Banksy exhibition at Bristol City Museam and Art Gallery!
So excited! I am just there for 3 days though so will reply to your lovely comments when I get back.
For now though here is a list of my current obsessions:

1. Christopher Kane for Topshop.

Christopher Kane + Topshop= A match made in style heaven.

His last collection designed specially for Topshop sold out and this one is even better with a whopping 39 pieces including bags and shoes!
The only problem is that even though this special Topshop collection is a fraction of the price of the real thing it is still pretty expensive (or too much for me anyway!) with the price range being from £40 to £160.
Photos were leaked on the internet but then taken off from the Topshop crew before I could save them and add them onto here... So I can confirm there will be a crocodile t-shirt dress similar to his awesome primate inspired ones in his S/S 09 collection but unfortunately I can't get ahold of the photos.
Cannot wait till I can get myself down to Topshop though so I can try something on by my favourite ever designer!

2. Arctic Monkeys new song "Crying Lightning."

3. Paper chain style necklaces a la Louis Vuitton.

4. Whip It Trailer:

5. The Perm.

See ya when I get back...
Beth xx

Two new lines of sexy costumes for Halloween by Mr. Costumes

Mr. Costumes, a premier online retailer for quality costumes and accessories in the U.S. announces the arrival of two new lines of sexy costumes for the 2009 Halloween season. With these popular, new options now available, the company hopes to build on the success of its 2008 season, which saw demand for premium quality sexy costumes like the Racy Red Robin Hood Sexy Costume drive web sales and traffic for the year.

Women wanting to turn up the heat in 2009 will now have more than 170 well-fitting sexy costumes to choose from. This year, the welcome addition of the new 'Dreamgirl' and 'Leg Avenue' lines promise to attract even greater attention to Mr. Costumes and its unique business model. Included in the new Dreamgirl line are the sensuous Dreamgirl True Blue Fairy Sexy Costume and the Dreamgirl Wizardly Delights Sexy Costume. The Leg Avenue line includes the Leg Avenue Vixen Pirate Wench Sexy Costume and the ever-popular Leg Avenue Treasure Hunt Pirate Sexy Costume. Expected to be the talk of the town at parties this year are Mr. Costumes' Top New Sexy Costumes Of 2009, which include:

Since the launch of MrCostumes.com in the Spring of 2008, Mr. Costumes has distinguished itself by offering costumes featuring only the highest quality materials and fits available on the market. Adults searching for the right costumes to highlight their bodies are welcomed by Mr. Costumes' premium quality fabrics, stylish designs and flattering fits.

To achieve these results, Mr. Costumes carefully selects sample costumes from each of its popular lines and has its employees try them on first before offering them on their website. This practice helps to ensure greater accuracy in both labeling and sizing. In addition to this, a sizing guide is made available to customers so that they can be confident that the costumes they choose are more likely to fit right and look great right out of the package.



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The Name Is Enough - My name is Patel

Kem cho bhai? My maiden surname is Patel, naam toh suna hoga? Man!!! We are samdukhias!!! Did you know that what you have recently gone through at Newark is something we all go through?


So sad, that the immigration officers did not know the 'Baazigar' that you are and that all of India is your 'Deewana'. Imagine!! Even after we welcomed Angelina Jolie and Brad Pitt with a 'Dil aashna hai'attitude, they thought you were some kind of 'Don' or 'Duplicate!' But I am so happy you braved it like a true 'Fauji' and did not show the slightest 'Darr'.


Going to 'Pardes' has become a pain for us too but kya karey, 'Dil toh pagal hai.' Like you said, it's the NRI.s ki, 'Mohabbatein' that takes us there. 'Ram jaaney' what will be the 'Anjaam' of this incident which is now a big political 'Paheli'


The 'Trimurti' gang is saying this was a mere publicity stunt, that you are doing some 'One two ka four' to show your 'Shakti-the power', Salman bhai is saying that its nothing new, they keep doing this with every 'Karan Arjun' and 'Billu'! Well, what to do, life is a big 'Circus' and it has 'Kabhi khushi kabhi ghum.'

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Fashion Designing Vs Costume Designing

Introduction

Though fashion designing is now a day gaining much attention, importance and preference, one more profession which is more related to fashion designing and having a vast scope but not that much gained attention and preference is "Costume Designing".

The success of any movie or drama serial also depends on the characters costume but the audiences are mainly interested only to know about the actor, director, musician, lyricist, chromatographer or choreographer but hardly anybody interested in to know about the costume designer.

The dynamic growth of entertainment media -Television, Cinema, and technology etc., has lead to budding of number of TV channels and making of increased number of movies either nationally or regionally. The TV channels have to come up with more number of drama serials, programmes, shows in order to attract more number of viewers. Every channel whether it is a kid channel, sports channel, news channel or commercial, all have various programmes, specialty shows, drama serials. all need a Right Costume rather to say a good costume.

Costume Designing

Costume designing is an art of designing or choosing or procuring a suitable/right costume-from dresses to accessories-to a character/presenter in a play or movie or show.

An improper or wrong costume may lead to the vagueness in the play or movie or show. So to take care of the right costume for the play or movie or show, the responsibility is given to a separate person who is known as Costume designer. So every play or movie or show needs a costume designer. It is a challenging, interesting and cautious job which requires much more skills when comparing to fashion designing. Though costume designing is much related to fashion designing most of the fashion designing students are not much aware of the profession of costume designing and the scope it provides.




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Tempt lingerie line for women who knows what she wants

Aura Creations, established in 2005, came up with a vision to bring forth innovative products in the lingerie industry to serve the most delicate segment of humankind and towards that end, Aura launched a sensual lingerie brand by the name of ‘Tempt’ to appeal to the senses of the Indian women, both young and old.

‘Tempt’ has launched its initial collection of panties and within a short period of time has been able to gain the trust and confidence of the ‘Difficult to Please’ Indian women consumer. On the back of success from its initial collection, Aura within no time came up with an exclusive and total range of women’s lingerie like brassieres, panties, camisoles, etc, which have a fresh and edgy take.

‘Tempt’ can be seductive, sporty, and romantic just like today’s young women. The wide range from ‘Tempt’ includes, smooth molded cup, under wire, padded and also the general range of brassieres. The cups of the brassieres have been styled to maintain invisibility under the clothing and also create a seductive decollate.

The collection of panties are presented in different styles, bright patterns and unique prints like the String bikini, Thong, Bikini, Hipster, Regular, Modern brief, Boyleg etc. The Camisoles are also presented in various colours & styles and can be worn as a casual wear, gym wear or as an undergarment for the cool, contemporary look.



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Topshop Autumn Winter Lookbook

I am so glad I am following Topshop on Facebook (yes I agree it is a bit sad though) otherwise I would not have found these amazing photos from Topshop's A/W lookbook. The bright colours and all that sparkle will be perfect for Christmas parties!
Every year I search for the perfect winter coat, something that is not too bulky (and makes me look huge!) but that still keeps me warm and I think I have found it! Just check out the photo below, the trench style and the military gold buttons of this coat are gorgeous...

Beth xx

Olga Serova is the new face of Ivo Nikkolo brand

Olga Serova, a top model of Estonian origin, who has been the face of Emporio Armani and other luxury brands, is shown on Ivo Nikkolo autumn-winter promotional photos. Olga graces Ivo Nikkolo shop windows and billboards in Estonia, Latvia and Lithuania.

Accordingly to Mervi Lill, Ivo Nikkolo Marketing Manager, Olga was chosen because of her professionalism and fascinating appearance that matches brand’s essence. “Ivo Nikkolo is a brand for a self-confident woman who values high quality and uniqueness and wants to wear only the best. Olga represents all that very well,” said Lill.

Mervi Lill said that Ivo Nikkolo has grown from a local fashion brand to internationally well-known and beloved brand, which sets high requirements also for models that represent the brand.

Photos for Ivo Nikkolo’s autumn ad campaign, where Olga is posing in luxurious clothes, were taken by a photograph Madis Palm, Eve Hanson, Ivo Nikkolo Head Designer, worked as a stylist.

Marketing Manager confirms that Ivo Nikkolo brand is planning to continue co-operation with Serova next season. “Of course, it all depends on Olga’s schedule. At the moment she is a sought after face in fashion and beauty world and her schedule is very busy,” added Lill.



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I don't believe in VIP culture, says SRK

In an exclusive interview to CNN-IBN Editor-in-Chief Rajdeep Sardesai, Bollywood actor Shah Rukh Khan spoke about his detention at the US airport and denied that it was a publicity stunt for his upcoming movie My Name Is Khan.

Shah Rukh said it was an unpleasant experience and he would never do something like this for publicity.

Here is an excerpt of the interview -

Rajdeep Sardesai: Critics are saying that Shah Rukh Khan's detention in America has been hyped by Shah Rukh himself and it is a publicity stunt for the upcoming film My Name Is Khan. How do you react to that?

Shah Rukh Khan: As a matter of fact my film is coming much later, there are still some eight to nine months to go and we normally don't start promotion of the movie this early. Moreover, it is not very positive when someone asks you for vouching for you to enter someone's country. Though I don't want to say this word, I would say it is a bit disrespectful.

Rajdeep Sardesai: People are detained and questioned in American airports post 9/11, this is a regular practice there. Then why should suddenly Shah Rukh Khan take it as a personal upfront? Was it that how can you detain me, I am Shah Rukh Khan?

Shah Rukh Khan: No, I am very humble about what I am. I may talk about myself when I talk about my films otherwise I am very humble. I am very scared of rules and therefore always abide by them. Like everyone even I had those instances when I have been subjected to very thorough special security checking.

Rajdeep Sardesai: The problem perhaps in India is that our security system is not tough enough. We still work on VIP system where a Shah Rukh Khan or a big politician can easily walk through an airport without being checked.

Shah Rukh Khan: Whenever I am flying I always stand in queues and make my children do the same.

Rajdeep Sardesai: You don't believe in VIP culture?

Shah Rukh Khan: No, I never called anyone asking please get me inside faster. I have not done that even in a night club. Even in India I don't believe in saying 'don't you know who I am' when I am asked for my identification.

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Lakme Studio presents ‘A Canvas Of Change’

Lakmé Salon, expert in beauty services, launched a first of its kind premium Lakmé Studio in the capital, at Basant Lok, Vasant Vihar. It comes with an array of new services and a delightful experience, bringing the finest skin experts and hair designers including Manish Malkotia and Jatin Kapoor. Spacious with special arenas dedicated to the services offered, entering the domain of avant-garde, the launch also saw exclusive beauty services like innovative nail services and a dedicated bridal section.

‘Canvas of Change’ an inspiring initiative at the launch, saw a wall of impressions inscribed by celebrities and renowned personalities penning their ‘experience of change’ with a palette of vibrant Lakmé cosmetics. It also saw the unveiling of the interactive art canvas in a unique performance by Victoria, a famous Russian artist who fuses the art forms of dancing and painting.

With a vision to be the ultimate destination salon for women, Lakmé Studio promises a complete and a pleasurable experience. From the welcome to the au revoir, it is truly a transformational journey!

Sharing his thoughts on the new launch, Mr. Anil Chopra, Chief Executive Officer, Lakmé Lever Pvt Ltd said “The Lakmé Studio reiterates Lakmé’s belief and commitment towards offering a holistic beauty experience encompassing a wide range of high quality beauty products and professional services by the finest beauty and hair experts. With Lakmé Studio, we partner the new age Indian women to realize her individual creative expression of beauty. An unparalleled, exclusive experience of services delivered with expertise is our promise”.

Adding on to this, Shilpa Sinha, Chief Marketing Officer, Lakmé Lever Pvt. Ltd. said “In line with the excellent quality of services, Lakmé Studio now offers a brand new look and feel. The new uniforms created exclusively for Lakmé Studio by designer Hemant Sagar adds to the entire experience. Our design inspiration to create a new dynamic representation of the global Indian woman was rooted in the ‘mandala’ concept which represents wholeness.



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Break for Levi’s brand – a ‘New Stories of America’

Break Media launches the first of a series of Levi’s branded

‘mockumentaries’ that adopt elements of documentary style filmmaking to chronicle stories about offbeat, entertaining events with a growing underground following around the country.

The first of four mockumentaries will premiere today on a branded channel created at Break.com for the Levi’s brand that will be titled, “New Stories of America.” The channel can be found at http://www.break.com/levis.

Developed by Creative Lab, the creative content shop within Break Media, the mockumentaries are designed to tell stories in a way that will engage Break’s much sought after young male audience. The short videos are the latest digital component of the Levi’s brand’s “Go Forth” marketing campaign which launched in July 2009 and is targeted at the young male demographic.

“Creating content that really engages the young male audience online is the challenge we confront every day on our team,” said Jonathan Small, VP of Creative Lab and Editorial at Break Media. “We thought these mockumentaries and their humorous take on quirky, fun, offbeat events would offer an opportunity for Levi’s to promote their brand through content that guys would really respond to.”

“This branded mockumentary concept developed by Break’s Creative Lab captured our attention because it injects humor and fun to our 'Go Forth' campaign message that we’re confident will resonate with the young male demographic we’re trying to reach,” said Megan O’Connor, Director of Levi’s Digital Marketing.



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Lets go down to the fashion show, with all the pretty people that you dont know...

What with all the magazines and blogs going crazy about the autumn winter collections I thought I would look at my top 10 favourite looks from Spring Summer 2009.
I mean still is summer y'know...

1. First up is Christopher Kane, who definitely stole the show for me this Spring Summer. The whimsical shapes and structures of his clothes and his wonderful use of materials are divine. He managed to effortlessly mix fierce black primate inspired clothing with bright bold colours.

2. For me Luella was never going to disappoint. From the moment I laid eyes on her first ever collection I knew that she was a designer to be reckoned with. The florals, the bright colours (and of course the fascinators!) screamed summer.
3. As opposed to Luella's feminine fest of girly dresses Balmain went for a more edgy tomboy look with distressed jeans, military style jackets and a whole loada studs. I still cannot get enough of the clothes from this collection.

4. Lanvin S/S 09 was all about bold colours, asymmetrical sleeves, luxurious silks and a bit of sparkle. And how could I forget those fantastic advertisements- so far its my favourite ad campaign of the year!

5. Alexander McQueen is in at number 5 for his fantastic jewelled creations. These head to toe embellished designs are gorgeous.

6. Breezy flowing fabrics, soft tailored jackets, scalloped edged shorts and lots of bows, the S/S Chloe catwalk was pure prettiness.

7. Marc Jacobs was a winner with clinched in waists, stacks of bracelets and very cool boater hats. 8. The House of Holland collection was like a bomb of polka dots and florals had exploded on the catwalk. Henry Holland did what he is best at; quirky and cool clothing.

9. I was in love with the nautical theme at Dolce and Gabbana earlier on this year.

10. And last but not least Gareth Pugh. You can't really wear his architectural monochrome creations to the super market (though I would take my hat off to someone who did) but their impracticality does not stop me from marvelling at these designs.
Whats your number one S/S 2009 collection?

B xx