Friday, January 29, 2010

Beyoncé Heat embodies Beyoncé's unique appeal


Hailed as the Renaissance woman of the decade, Beyoncé has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies the trendsetting vision and effortless chic of pop culture's most emulated icon.

On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé's unique appeal.

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé's latest venture.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach.




Thursday, January 28, 2010

Christian Dior Spring 2010 Haute Couture

This Christian Dior couture collection could have stepped right off the set for an avant guarde costume drama (obviously if costumes dramas had budgets big enough to buy couture with)

Exaggerated eye make up, huge show-off jewels drippping off every part of the models bodies, massive trailing gowns and of course lots and lots of sequins were the main aspects of the collection just showing that you don't buy Dior couture to blend into the background.

It was all about the drama.
Oh and these shoes which I am in love with. The heels are so fairy-tale like:

Source here on Style.com

Beth Ruby xoxo

Armani Privé Spring 2010 Haute Couture

Sleek and sculptural are two words which sum up the Armani Prive Couture Collection for Spring Summer 2010.

It was all about tailored fit dresses and skirt suits which were inspired by the moon. Little crescents popped up on suits and dresses and of course there were massive gowns imitating the glow of the moon itself on a midnight blue silk background.
These are my favourite looks from the collection:

Click here for more photos.

Beth Ruby xoxo

Elie Saab Spring 2010 Haute Couture

Long flowing gowns + neutral tones + pastel shades + a handful of glitter for good measure= perfect red carpet dress.

These Elie Saab couture gowns just scream "Oscars Frocks" for me and I know that if I got the chance to wear a dream dress to a red carpet event that one in the photo above would be
the one.

They are practically perfect in everyway.
Photo source here at Style.com
Beth Ruby xoxo

Cristiano Ronaldo’s sexy attitude for Emporio Armani



Giorgio Armani is pleased to unveil the first images of Cristiano Ronaldo appearing as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Spring Summer 2010 advertising campaign.

The first advertising campaigns featuring Cristiano Ronaldo, for both Emporio Armani Underwear and Armani Jeans, were shot on location Madrid by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, "Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting and yes, sexy, attitude."

Cristiano Ronaldo says, "I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together - they are certainly striking and are full of an attitude and spirit that I can relate to."

The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world's great players including David Beckham, Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'.





Wednesday, January 27, 2010

"I don't believe in avant-garde clothes for a future that will never happen. Fashion is always now"- Karl Lagerfeld on the new Chanel Couture

Of course it goes without saying that the clothes were absolutely amazing but at the Chanel Paris Haute Couture Show 2010 entitled the "Neon Baroque Collection" but what really stood out for me was the beauty side and in particular the wonderful heart shaped hair.
I am in love with the over the top, sickly sweet styling which is part Barbie princess and part cartoonish Flintstones wigs.
Photo Sources
Here:


Finally I wanted to share the details I read here on how much work is put into these Haute Couture Collections:
-500 people worked on the project.
-Certain dresses are adorned with 80 buttons and there were 13,000 satin flowers used in the collection.
-One cape took 800 hours of work and bearing in mind that 65 looks were sent down the runway it is a massive understatement to say that there is alot of time put into these clothes.


By golly I love Couture week.
Beth Ruby xoxo

Design am Rhein for young & aspiring fashion talents



Adieu Tristesse! In hard economic times it is the creative industry that undergoes a noticeable boom, as is particularly the case now. People are searching for something new and fresh, they want to get back to essentials and reinvent themselves. Those looking for endless retro recycling will search in vain as this has long since gone out of fashion.

In cooperation with fashion and design school AMD Akademie Mode & Design Düsseldorf the Igedo Company is now tapping into this dynamism and will once again, also at the February 2010 edition of cpd, be initiating the competition “Design am Rhein” for young and aspiring European fashion talents.

“Design am Rhein” promotes dialogue between the creative minds in the sector. It arouses the public’s attention, dazzles, surprises and prompts new ideas. The cpd is an opportunity for the next generation: ten finalists will be competing here for first place with their collections. Awaiting the winner will be an individual sponsorship programme along with a presentation drawing effective attention in the media.

From the 92 international entrants ten young designers from six countries have made it into the final of this year’s competition. In a final show organised by the Igedo Company a top-class international jury of experts will select up to five winners who will receive a stand for two seasons at cpd. The first prize-winner will also be allowed to present their collection at CPM. The award ceremony will be held at cpd on at 4.00 pm on 7 February at Showcase Düsseldorf in Hall 11.

Exciting Looks for the Future showcased by…
Andrea Kristic was born in Sarajevo in 1986 and studied fashion design at the Artez Institute of the Arts in Arnheim. Her fashion follows an intellectual approach seeking a new interpretation of the modern woman where gender roles are broken up and male components play a major role. Her designs combine classic and high-quality fabrics with futuristic materials to create a partly flowing, partly static feel. Her current 2010/11 Autumn/Winter collection was inspired by the idea “panta rhei” – everything flows. Undulating folds in combination with flowing fabrics and billowing wool reflect shapes from nature and are a sign of total mobility.

Born in Belarus in 1982 Anna Jazewitsch studied fashion design at Bielefeld Polytechnic graduating from there in 2002.Her collection for Autumn/Winter 2010/11 entitled ‘Ofimatica’attempts to develop artistic and logical women’s workwear for today’s daily office work. The clothing might serve as a prescribed uniform for modern, future-oriented companies but also aims to generate a creative atmosphere and guarantee efficient work and wearer satisfaction. 





Monday, January 25, 2010

Giles invades the ceramics factory for his pre-fall collection

Giles Deacon always pulls out all the stops and this pre-fall collection was no exception, setting it in a porcelain factory with models posing in amongst an abundance of broken plates and floating cups and saucers.
Just when I thought he couldn't beat the crazy spider prints, giant sunglasses, bright colours, metallics (and not forgetting those dinosaur bags which blew my mind!) Giles brings along florescent wigs, mechanical style paper clip prints and simplistic shapes show to show his new aesthetics for autumn winter.







Hope everyone is having a fab Tuesday!
Beth Ruby xoxo

Super Stretch line - timeless look & feel of premium denim



Fidelity Denim, an internationally recognized leader in denim design, announced the early delivery of its new Super Stretch line of denim jeans produced with Fidelity’s proprietary Italian made Super Stretch fabrications.

Balking a conservative, single style approach for April delivery, Fidelity is breaking away from industry standards by boldly offering a February delivery of Super Stretch in three new washes across four bodies for the premium/luxury denim market. In keeping with the company’s commitment to motivate consumers to buy luxury denim in 2010, Fidelity’s competitive Price-point compliments the game changing fit and comfort of Super Stretch giving hesitant consumers good reason to buy new denim.

With all the buzz surrounding stretch jeggings and skinny jeans, competitors have shown how reserved the market is by only offering one or two styles. “I can’t say I blame them because jeggings and skinnies are really niche, but jeggings have also shown how much consumers are craving novel new stretch fabrics,” states Fidelity Denim designer and founder Jason Trotzuk. 


“The trick really is to offer a game changer with traditional denim bodies in order to lure the majority of consumers back to the stores. I believe that we have done exactly that with a heavy-weight stretch denim that doesn’t just improve comfort and fit but does it in leaps and bounds. Our Super Stretch is called super for a very good reason. Once the buzz gets out, I assure you that stores and denim lovers won’t be able to get enough of it. 2010 will be the year of Super Stretch.” 




Friday, January 22, 2010

Origany loved by Hollywood celebrities at ‘Boom-Boom Room’


Origany's eco-friendly apparel was showered with compliments from more than 80 celebrity moms and dads at a two-day pre-Golden Globes event called "Boom-Boom Room" at Century Plaza in Beverly Hills.

The daughter of Golden Globe winner Jason Reitman will be wearing Origany as Michelle Reitman decided on the green pintex dress for their daughter. Reitman, director of "Juno" and "Up In The Air" co-wrote "Up in the Air" and won his first Golden Globe for Best Screenplay-Motion Picture.

Samantha Harris, co-host of ABC's "Dancing With the Stars," picked up a purple Baby Alpaca/organic cotton knit dress for her two and a half year old daughter and was very pleased with it. Nancy O'Dell from "Access Hollywood" said, "[I] love the way your clothes feel and really love that they are organic!" Tony award winner and host of "Dance Your Ass Off" Marissa Jaret Winokur gushed over the reversible baby hoodie for her 18-month-old son.

Golden Globe nominated Joely Fisher from FOX's "Til Death" was very excited about Origany's line of certified organic cotton and baby alpaca apparel for babies and toddlers. She got two Baby Alpaca/Organic Cotton dresses for her soon to be two-year-old and four-year-old daughters.

Tiffani Thiessen, currently starring in USA's "White Collar," and also known for her roles in "Saved By the Bell" and the original "Beverly Hills 90210," chose the paisley kimono-style bodysuit for the little one she is expecting in May 2010, while Busy Phillips from ABC's hit show "Cougar Town" loved the Baby Alpaca/ Organic Cotton dress. "This dress is so soft, sweet and organic. It's perfect!" Phillips exclaimed.

Soap stars including Michelle Stafford, "Phyllis Newman," and Kate Linder, "Esther," from "Young and The Restless," as well as long-time "Lucky Spencer" from "General Hospital" Greg Vaughan all oohed and aahed over various items from our organic cotton line. "Lizzie Spaulding" from "Guiding Light," Marcy Rylan, and her husband said, "We love love the reversible baby hoodie!"

Celebrity moms weren't the only ones getting clothes for their little kids. Celeb dad Larry Birkhead chose a pleated purple dress for his four-year-old daughter with the late Anna Nicole Smith, Dannielynn. Evan Handler, who stars in "Californication," but known to many as Charlotte's husband from "Sex and The City," went with the same outfit for his three-year-old daughter.

Chanel short film- Details of the Spring Summer 2010 collection

This beautiful video from Chanel shows the details of the Spring Summer 2010 collection. It is so well directed and set in the same barnyard setting as the collection was on the runway.
All of the models have this calm unnerving gaze which just stares right through you and the short film really gives you a chance to see up close the details of the clothes and how breathtaking this collection really was.

Watch it and play a game of ‘Spot The Famous Model.’
Haha its like ‘Who’s Who’ there are so many amazing models starring in it...

Beth Ruby xoxo

Thursday, January 21, 2010

Adorable photos of cute kids in pretty clothes

Basically an image dump (as promised in my post with the photos of the kids in Burberry trench coats here) of photos of fashionable children too coo over.
I am in series need of cheering up.
I am home alone, ill and I need to revise for my mocks even though all I want to do is curl up in bed and watch another episode of Glee.
Anyhoo these cuties make me smile :)
Shot by The Sartorialist. And the one above is his daughter Claudia who you have to admit has an awesome pose going on.
Phillip Lims collection for children. I would have an even bigger smile than that girl if I was only 4 and still wearing designer clothes though.
Stella McCartney's kids collection for Gap. I love this ad campaign.
I saw these photos and seriously considered if I could fit into that little pink tutu the girl in the picture above is wearing.
Anyway hope you are all having a better Thursday than me, don't forget its Friday tomorrow!
Beth Ruby xoxo

Megan Fox - new face of Emporio Armani campaigns



Giorgio Armani is pleased to unveil the first images of actress Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women's Underwear and Armani Jeans, for Spring Summer 2010.

The first advertising campaigns featuring Megan Fox, for both Emporio Armani Underwear and Armani Jeans, were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, " Megan is young and sexy and has a lot of spirit. 


Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections".

Giorgio Armani

Kim Kardashian to endorse sassy & sexy VATA Brasil line



Muscle Flex Inc. announced that Kim Kardashian has partnered with Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil Sports and Active Wear Collection. Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the Muscle Flex VATA Brasil Active Wear Collection.

As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona. Muscle Flex Inc. is excited to work with Kim Kardashian in propelling the Muscle Flex VATA Brasil Sports and Active Wear Collection and to continue to expand its quality, styling and brand awareness.

Muscle Flex was introduced to Kim Kardashian through its public relations and marketing partner TLK Fusion. Muscle Flex CEO Danny Alex provided Kim Kardashian and Kris Jenner with a selection of pieces from the collection to assess their styling feel and quality.

Kim Kardashian replied, "I have been in search for the perfect fitness gear, and Muscle Flex VATA workout wear is stylish and comfortable, perfect for my lifestyle!"

Kim Kardashian continued, "I look forward to working with Danny Alex and Muscle Flex in branding and showcasing the Muscle Flex VATA Brasil Sports and Active Wear Collection. The collection has an amazing feel, incredible fit and that sassy Brazilian flare." 




Wednesday, January 20, 2010

Haiti- People need your help

A devastating earthquake measuring 7.3 on the Richter scale struck Haiti on 12 January 2010, killing hundreds and affecting thousands more. Please give what you can today to help thousands of people in desperate need of humanitarian assistance.

Donate money here on the Red Cross Website- where I donated my babysitting cash- if you live in the UK.
Or do what Michelle Obama says if you live in America:

I know together we can make a difference, so donate all you can.

Beth Ruby xoxo

Sexy Britney Spears to remain rock for Candie’s & Kohl's

Iconix Brand Group, Inc. announced it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."

Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."

Details on the spring 2010 Candie's only at Kohl's marketing campaign will released next month.

During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums..





Tuesday, January 19, 2010

Eco-Panda to exhibit at Go Green Expo

Eco-Panda, the world’s only recycled nylon swimwear line, will be exhibiting at the Go Green Expo in Los Angeles, CA, January 22nd-24th, 2010 with their exhibit booth hosted by Bianca Peters, the reigning Miss Malibu.

Visitors to the Eco-Panda booth will experience the ultimate in modern fashion including the unveiling of the 2010 swim wear line with a mini fashion show, hourly product give-a-way’s and a behind the scenes look at the technological advances behind the production of the brand. Eco-Panda will also be offering exclusive steals & deals on their 2009 swimwear to all Go Green Expo attendees.

Eco-Panda splashed on the scene of the swimwear industry in June of 2009. Debuting their eclectic line of swimwear featuring vibrant colors & bold hues, Eco-Panda drew inspiration from fashion mecca’s of the world including: Tokyo, Cozumel, Morocco, and Paris. The Eco-Panda brand has proven that eco-fashion doesn’t have to lack style or quality. No attention to detail has been spared with this impeccable line of eco-swimwear, including the fact that each garment lasts up to three times as long as the average swimsuit due to the unique blend of MIPAN regen.

Waves of Change…Eco-Panda swimwear is composed of MIPAN regen recycled nylon, which is created from post-consumer fishing nets. The recycled fishing nets are ground into fabric chips, which are then liquefied, creating fiber, which in turn is spun into fabric.





International Apparel Expo 2010  

Monday, January 18, 2010

List Mondays- Top 10 Fashion Blogs

I am currently off school revising for my 13 mocks and 1 real GCSE exams over the next week (wish me luck!) so excuse this quick and easy List Monday post on my top 10 blogs.

Obviously I have loads of favourites but these are the big must read ones of mine which I try to check out daily and were the ones that inspired me to start blogging in the first place.
You have probably heard of all of them (I think of them as the big shots in the fashion blogging world haha)

Needless to say they are extremely popular and unique fashion blogs:

1. The Sartorialist
2. The Cherry Blossom Girl
3. Stockholm Street Style
4. Sea of Shoes
5. Le Blog De Betty
6. Style Rookie
7. Garance Dore 8. Jak and Jil 9. Igor and Andre
10. Karlas Closet

I will probably come back to this and add a bit of information about why they are my favourite but I have to get back to some physics revision so ta ta for now.

Beth Ruby xoxo

New ethical label Charlotte and Jane to showcase at Valmont


New Ethical Irish label 'Charlotte and Jane' will present their stunning collection consisting of a gorgeous selection of fresh, elegant, glamorous dresses, at the prestigious private members venue the Valmont in Chelsea on Thursday 21st January.

The design duo behind this exciting new label is Charlotte Cargin and Jane Skovgaard Charlotte is a graduate of Central Saint Martins College of Art and design and Jane is an artist and third level teacher of drawing and painting.

Both girls live in the Kinsale area of Co. Cork, Ireland and work from a base in Kinsale. Attention is paid to every inch of each dress. Each dress is beautifully finished, fully lined and has intricate detailing.

Many of the dresses have fine French lace trims, boning and unusual buttons. The fabrics are all natural fibres - fantastic printed cottons, Irish linens and Irish wools and tweeds. Charlotte and Jane design everything themselves and each dress is sewn up locally by Cork seamstresses working from home.

These dresses are heir loom pieces. The event which has been organised by La Geneve North Events (LGN Events) will commence at 7.30pm. 



Saturday, January 16, 2010

Megan Fox Sexy Classy for Armani and CHANEL Temporary Hot Body Art


Armani is not shying away for celebrity branding. Which in October the luxury fashion powerhouse announced Megan Fox would be their new face; stepping in for Victoria Beckham. All the fashion blogs are a buzzing that Megan Fox looks classy in the Armani campaign.

Kaiser from Celebitchy.com had this to say:

“Okay, so I was fully prepared to hate on Megan Fox for her new Armani campaign. But I can’t. I think these photos are really pretty, possibly the best photos I’ve ever seen of Megan.”



The hottest trend this spring 2010 will be temporary tattoos revealing creative body art! They were really big on the spring 2010 fashion runway shows so get ready.


CHANEL will introduce “Les Trompe L'Oeil” Temporary Skin Art as a limited edition design. Which are based on the temporary tattoos that global creative director Peter Philips designed for their Paris runway show. Each pack will contain five sheets (with 55 total designs included in each) and starting in mid February they will be sold for $75.00 from Chanel.com.

Fashion houses such as Rodarte and Jean Paul Gautier also featured tattoo inspired body art on their spring 2010 runways.





Source : mosnarcommunications.blogspot.com