Friday, May 8, 2009

French Brand JOG Swimwear Unveils Its First Collection

JOG Swimwear, a young French brand, launches its first collection in Asia. Behind these three letters, a young designer, Jessica Othnin-Girard, and a former champion of synchronized swimming, decide to create a brand just like her biggest passion. A glamorous, smart, and elegant collection…


A brand under the sign of synchronized swimming and femininity
In 2008, Jessica Othnin-Girard, a former champion of synchronized swimming, has decided to create her own swimwear brand, JOG. Closely linked and inspired from synchronized swimming, JOG is an upscale French brand which sublimates ladies and girls on the beach and around pools. In each collection the values of elegance, art and femininity predominate.

Jog Swimwear elates in the spirit of the brand and its atmosphere: refinement, femininity, delicacy for styles adapted to any body types.


Upscale And Sophisticated Products

Fabrics used, mainly in microfiber, create a "second skin" effect and increase the femininity of the brand, the carriage on the body and the ease in the water.
Modeled after synchronized swimming, JOG uses high-quality small sequins tone on tone, stitched by hand by professionals. All accessories are finely selected and tested by quality laboratories.

A French design in the conquest of China and Singapore
A legal entity in Hong-Kong, a team based in Shanghai and a design "made in France" enable to JOG a smoothness and well-controlled presence on the Asian continent.

JOG targets first the western populations expatriated in Shanghai, looking for style and unsatisfied by the local offer. Avant-gardist, JOG also proposes styles adapted to the Chinese body type.



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