This will lead to a considerable decline in the large number of swimwear brands that are in the market today. This slothful growth forecast is blamed on the current recession, long-term population stagnation, and the shift in branded manufacturing to lower-cost countries.
Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012. Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008.
It is estimated that the average world retail price for swimwear and beachwear in 2012 will be US$12.29. The London Olympics is expected to create a swimwear market 'splash' in 2012, as an antidote to the gloom and doom forecast for 2009-2010.
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More Apparel/Garments News - Global
More Apparel/Garments Market Trends News - Global
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